What happened when Mynewsdesk went to CIPR's PR Show?
Mynewsdesk is committed to giving PR pros the best tools to help them throughout their working day and improve the effectiveness of their comms. So we pulled together a little PR campaign which ran throughout the course of the CIPR's first Public Relations Show. Here is what happened…
Could killing the press release harm the storytelling process?
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?
How good PR can give your tech startup a competitive advantage
Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.
CIPR's PR Show and the Digital Marketing Show make for an eventful November
The Mynewsdesk team are heading over to the PR Show and the Digital Marketing Show this November. Adam Cranfield, CMO of Mynewsdesk, will be presenting at both events so please come along!
Readers beware...the scariest PR stunts await
To get into the spirit of Hallowe’en we thought we’d share with you our favourite creepy PR stunts and social media campaigns.
How my global content strategy boosts ROI
Eric Ingrand, EnVeritas Group's Vice President of Content Marketing EMEA, talks about the power of content and how to get it right on an international level.
Highlights from the first Professional Copywriters' Network Conference
On 11th October London’s Haberdashers’ Hall played host to the first Professional Copywriters’ Network conference. Here are a few points and discussions which stood out most
Images in PR: 3 rules from the world's most famous artists
Rebecca Jarvest, Founder and Director of Art-Links, tells us about what art history can teach us about effective communications.