Hövding's #100Million Challenge Has Begun...

Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been beavering away to form the basis of the campaign. The goal? To reach 100 million people with Hövding’s story using Mynewsdesk's PR tool. 

Hundreds of companies applied to take the challenge but it was Hövding who stood out from the crowd with their ingenious airbag cycling helmet. Their mission: to make the world of cycling a safer place for all.

The campaign so far...

SO MUCH has happened! Press releases, brainstorms, blogs, filming, interviews, meetings - and that’s just the start of it! We’re currently developing the Hövding campaign with the aim of launching towards the back end of May. We‘ll be documenting the entire process around the campaign creation, launch and evaluation in our campaign-specific newsroom, but also in Hövding’s own communication channels.

Hövding's powerful message...

"Our story is about the positive aspects of cycling. We believe that the people who choose the bicycle as a means of transport are true heroes, and we want to protect them, "says Anna Katarina of Hövding. Watch the full interview here:

We're being challenged too...

Sofia Juhlin, Head of Brand & Comms at Mynewsdesk says: "We always encourage our customers to challenge themselves while they tell their stories and now we too are being bold in our own way. The campaign is now at the end of the planning phase and we are both excited and nervous to see what happens next!"

So with the launch just days away, keep your eyes peeled and follow every step of Hövding's 100 Million Reach Challenge here.