Blog post - 9 July 2015 16:55

#FC15 | Why Communicators Must Embrace the PESO Model

The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast, and yet there still seems to be a reluctance to embrace paid as a serious tactic to help amplify PR content.

Our FutureComms15 panelists Sarah Pinch, Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

#FC15 | PR & Content, The Great Divide?

Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

8 July 2015 15:48

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

8 July 2015 15:31

#FC15 | Jonathan Bean On The Future Of Comms

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

7 July 2015 14:49

#FC15 | The Hidden Heroes Of 7/7

If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

7 July 2015 13:41

From Start To Coverage | The Online Newsroom Approach

Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.

13 July 2015 13:49

#FC15 | Why Do People Share Content?

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

13 July 2015 17:53

#FC15 | Stephen Waddington's Key Take-Outs

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

9 July 2015 17:11

#FC15 | The Death of SEO & the Rise of the Brand Story

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

9 July 2015 17:30

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.