Blog post - 9 July 2015 17:11

#FC15 | The Death of SEO & the Rise of the Brand Story

Google’s Panda, Penguin and Hummingbird algorithm changes have had a profound effect on the SEO industry. High search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it is coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers, PR professionals and brand publishers.

FutureComms15 panelists Neville Hobson, Alex Myers, Gem Griff, Max Tatton-Brown, Carlos Menezes and Lukasz Zelezny discuss...

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

#FC15 | The Hidden Heroes Of 7/7

If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

8 July 2015 15:31

#FC15 | Jonathan Bean On The Future Of Comms

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

8 July 2015 15:48

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

9 July 2015 16:55

#FC15 | Why Communicators Must Embrace the PESO Model

The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...