Mrs.Sporty and Motosumo merge to form a fully integrated European fitness group, combining franchise strength with digital innovation. Backed by new investment and led by Co-CEOs Niclas Bönström and Kresten Juel Jensen, the merger sets the stage for global growth and smarter, more accessible fitness experiences.
Motosumo, the Danish fitness start-up, has really caught the eye of Danish and international investors, landing a double-digit million funding to scale the business in a second funding round. This is a capital injection that will really get the company’s international plans and ambitions rolling.
Copenhagen, January, 2018
Motosumo has been working to revolutionise the fitness indu
Founded in Denmark in 2015, Motosumo empowers people worldwide to lead happier, healthier lives with an app-based platform for interactive indoor cycling. Designed to work on any stationary bike using only a smartphone, Motosumo combines state-of-the-art technology with a hardware-agnostic approach to provide live metrics and an engaging workout experience. Gyms, influencers, and fitness brands increasingly use Motosumo to stream their or Motosumo's instructors to broad audiences, creating vibrant global fitness communities. With a 4.8/5 rating on Google Play and the App Store, Motosumo offers over 300 live and on-demand monthly classes in multiple languages, partnering with platforms like Wellhub, ClassPass, Fitness On Demand, and Urban Sports Club. Start your journey to a healthier life at motosumo.com.
Hørkær 26
2730 Herlev
Denmark