Gyms will come out of the Covid-19 crisis stronger than ever. But only if they adapt now.
At a time when scrolling through the news is a sad and daunting prospect, we believe there’s reason for hope in our industry. Gym owners face an uncertain future, but, even with the doors closed, there are things they can do to weather the storm and, once we get back to a sense of normality, emerge stronger than ever.
Most gym-goers have realized two things during the global lockdowns:
They