MightyTips and GG.BET enhance their long-standing partnership

MightyTips is expanding its long-standing partnership with eSports sportsbook GG.BET, aimed at boosting their digital visibility and driving website traffic.

The collaboration has grown since 2021, and the latest extension is new exclusive written content available on MightyTips.com as part of the MightyQs series, which explores collaborations between bookmakers and sports organisations. This feature highlights GG. BET's expertise as one of the largest eSports betting brands.

Capitalising on the booming eSports market, GG.BET has been shaping its strategy around this trend since 2016. The company went beyond traditional betting by partnering with top eSports teams such as NAVI and Team Vitality and engaging fans through interactive events.

The exclusive editorial content focuses on GG. BET's iGaming portfolio which features affiliations with prestigious tournaments like BLAST Premier, PGL, ESL, The International, and Starladder. "Partnering with tier-one clubs also plays a vital role. These alliances are founded not only on supporting the teams but also on finding new ways to interact with the fans," the company states.

These partnerships have enhanced GG. BET's brand awareness and user retention. "Esports betting is constantly changing. Just a few years ago, the GG.BET platform was dominated by Counter-Strike and Dota 2, with the competition lagging far behind. Today, audience attention is much more evenly spread. This is a sign to betting brands that it's time to adapt," they add.

Though eSports fans have different needs than traditional sports bettors, GG.BET is committed to serving both audiences. "The boundary between these audiences is gradually vanishing, and the intersection points are becoming increasingly visible," confirms GG.BET experts.

Eugene Ravdin, MightyTips Head of Communications and Marketing, said: "We are keen to continue working with GG.BET. They have stood out as one of the largest eSports sportsbooks from the outset, and we were excited to learn their tricks and hear their stories. A must-read for anyone interested in how marketing and community building work in eSports."