MightyTips and 7bet announce new partnership targeting the UK market

MightyTips has announced a brand-new partnership with the 7bet betting company which is striving to break into the highly competitive UK market.

The partnership began on 1st September. MightyTips, an iGaming and sports content site with more than a million monthly views, will help 7bet establish its brand via its UK-facing material.

Who are 7bet

Established in 2020, 7bet launched in the UK in July 2024 offering their customers a comprehensive sports betting and casino platform. 7bet is operated by Anakatech Interactive Ltd which has some experience in the UK market. 7bet offers thousands of pre-match and in-play odds while facilitating modern tools such as cash-out and bet builder functionalities.

iGaming in the UK

While it is a tough market to enter due to the strict but comprehensive regulatory framework, the UK has one of the largest and most mature iGaming markets in the world and remains an attractive prospect for operators.

The United Kingdom Gambling Commission (UKGC) license, which all operators must obtain before they may launch in the country, is seen as one of the toughest and strictest in the world. But with that scrutiny comes a boost in reliability ratings, and 7bet has everything to be successful in the lucrative UK market.

What they say

Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: "We are very excited to enter into a partnership with an innovative and ambitious company such as 7bet. They have all the attributes we look for in a business partner, and we can’t wait to help them succeed on their transition to the vibrant and buzzing iGaming landscape in Britain."

Justinas Sliazas, CEO of 7bet, said: "We are thrilled to introduce 7bet to the UK, where we are committed to delivering an incredible experience and a thrilling selection of games and sports betting options for our players. Partnering with MightyTips is a key move in making 7bet stand out in the UK market. We are confident this collaboration will lead to mutual success, creating a winning combination for everyone."