Serial Microelectronics new distributor for Merus Audio

Merus Audio has signed a non-exclusive distribution agreement with Serial Microelectronics, a devoted Asian IC distributor. In the agreement, Merus Audio has authorized Serial Microelectronics' technical sales force to distribute eximo amplifiers in Singapore, China, Hong Kong, India, Indonesia, Malaysia, Philippines, South Korea, Japan, Taiwan, Thailand and Vietnam. In the selected territories Serial Microelectronics team of Field Application Engineers will provide on-site technical support for the implementation efforts of Merus Audio's eximo amplifier ICs.

Serial Microelectronics has one of the largest and most extensive distribution networks in the region. Being in close proximity to its partners gives Serial Microelectronics the ability to align to the goals of its customers and suppliers, understand their needs better to reduce time-to-market and response time, as well as improve inventory management. In meeting their engineering and supply chain needs, Serial Microelectronics has become their integral component to success.

Serial Microelectronics is part of the Serial System group of companies, which is listed on the Main Board of the Singapore Stock Exchange.