A new voice for marine-related companies

New Zealand’s marine industry has a long-standing reputation for quality and innovation — and that’s a story we want to share with the world. The creative minds behind Boating New Zealand, the country’s leading marine magazine, have joined forces to offer a new service to the boating industry, enabling Kiwi companies to tell their stories on a wider platform.

Marine Media PR, led by director Brett Patterson and account manager Tim Porter, will offer a range of publicity and marketing services to help local businesses share their successes and spread the word worldwide.

“The New Zealand marine industry has always been strong, but in the last year, interest in boats and boating has skyrocketed,” says Porter. “Kiwi companies are doing great work, producing innovative products and providing a range of services, so there are lots of stories to be told.”

Marine Media PR draws on the combined skills and experience of writers and content creators John Eichelsheim, Lawrence Schäffler and Sarah Ell, as well as social media expert Jessie Webb. “If you add it all up, we’ve got nearly a couple of hundred years’ experience in the industry,” Porter jokes.

The Marine Media team works with clients to create, gather and publish all their PR-related content, tailoring campaigns to fit the particular requirements of each business. PR stories and multi-media releases will be distributed directly, via Marine Media’s customisable local distribution network, and through internationally recognised digital PR solution platform Mynewsdesk. Through this portal, content can be curated and distributed to targeted journalists and influencers worldwide, and reach and uptake can be closely monitored.

“It’s an incredibly useful tool which enables our clients to get in front of exactly the right people, and spread their message,” Porter says. “This way we can not only share their stories but also monitor where they are receiving coverage and engagement, communicate stories directly through social media feeds, and promote events.”

Porter says it makes sense for marine-related companies to work with a PR team that understands both their needs and the ins and outs of the local and international industry. “With plenty of inside knowledge, as well as extensive, broad-based communications expertise, we are able to deliver great results for our clients.”