Lufthansa Cargo wins Digital PR Award 2020

Cargo carrier awarded in the category “Best Newsroom”

For more than ten years, PR software provider Mynewsdesk has been honouring its customers for their PR and communications work with the Digital PR Awards. After reviewing all entries from Germany, Austria and Switzerland, the expert jury selected the 2020 winners in six categories. The jury decisions were supported by the available data from the Mynewsdesk platform to analyse and evaluate the creativity, performance, engagement and reach of the finalists in 2020.

Lufthansa Cargo was nominated together with three other organizations in the category "Best Newsroom" and finally chosen as the winner. The jury of experts gave the following reasons: "The Lufthansa Cargo Newsroom convinces with meaningful, short headlines, additional content, a comprehensive and well-labeled media gallery. The images are neatly named and clearly described and provide journalists with a good overview. All in all, a very successful newsroom that also visually follows the corporate design."

"After a particularly challenging year in terms of communication in 2020, we are all the more pleased about the award and the appreciative recognition of our communication activities in the digital newsroom at Lufthansa Cargo," says Jacqueline Casini, Senior Director Communications, Marketing and Corporate Responsibility at Lufthansa Cargo AG, expressing her thanks for the award.