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Photo: LTS Licht & Leuchten GmbH. Sirux, the new track spotlight from LTS. Sirux is the beacon of modern lighting and reflector technology in retail, designed for maximum preechnology in retail, designed for highest precision, quality and efficiency.
Photo: LTS Licht & Leuchten GmbH. Sirux, the new track spotlight from LTS. Sirux is the beacon of modern lighting and reflector technology in retail, designed for maximum preechnology in retail, designed for highest precision, quality and efficiency.

Press release -

SIRUX. FOCUSED. FLEXIBLE. FUTURE-READY.


SIRUX. NEXT LIGHT LEVEL.


LTS Licht & Leuchten GmbH is proud to present its latest milestone in the world of lighting technology: Sirux, the brand-new track-mounted spotlight that defines the future of retail lighting. Sirux is the shining beacon of lighting technology and promises focus, flexibility and a readiness for the future, thanks in part to its unique reflector, developed and designed in-house by the southern German lighting manufacturer LTS. Sirux promises focus, flexibility, and future-proof reliability.

With Sirux, we have overcome the limits of common retail lighting design and offer retailers the possibility of customising their lighting system. Sirux focuses on presenting your shop at its best, is flexible enough to adapt to any changes and future-ready to offer optimum long-term lighting solutions. "Sirux, as individual as your store" is our motto.”
-
Maren Breitenberger, LTS Head of Product Management and Marketing

    The slogan "Sirux. Focused. Flexible. Future-ready." emphasises exactly these features: Sirux can be customised to meet the specific needs of any store and is designed to be durable, with easy upgrades to keep it up to date. With or without integrated smart lighting control, just as you wish. Sirux is prepared. Sirux is future-ready!

    Sirux is the first LTS spotlight which can be equipped with everything that state-of-the-art lighting technology has to offer. Starting from the basic product to smart retail power solutions. In a time where retail brands increasingly need to distinguish themselves, Sirux provides customised lighting solutions at a price that can easily compete with standard spotlights“, the Head of Product Management adds.
    - Maren Breitenberger, LTS Head of Product Management and Marketing

    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Photo: LTS Licht & Leuchten GmbH. HIGHEST PRECISION & EFFICIENCY: The system consisting of the LED module and reflector is perfectly matched, ensuring precise light control, maximum glare suppression, and excellent lighting quality. Sirux impresses with an outstanding efficiency of over 140 lm/Watt. Smart networking options also enable a holistic approach to efficient lighting use.

    SIRUX. 10 GOOD REASONS.

    1. Highest precision and lighting quality:
      Sirux offers the possibility of lighting every environment individually, just as the shop owner wants it. Sirux can generate every requested atmosphere and aesthetic look – be it through gentle, scattered light or spotlight scenarios. It leads the field of state-of-the-art lighting technology because a particular and unique LTS reflector was developed for it. As it was designed and built in-house, LTS quality is guaranteed. The reflector’s innovative internal silvering passes from a cup shape to a trumpet shape which enables absolute light reflection, optimum light efficiency and perfect light distribution. The new Sirux reflector perfectly accommodates all four possible beam angles (spot, middle flood, flood, wide flood). A colour rendering index (CRI) of more than 90 is another proof of the high lighting quality and reliability of the entire system. Sirux is more than only a flexible spotlight – it is the perfect symbiosis of technical know-how and aesthetic design.

    2. Highest efficiency:
      Sirux excels thanks to its impressive performance. With an excellent luminous flux more over 140 lm/Watt, Sirux sets a benchmark in terms of efficiency and lighting quality. The smart networking option also offers a holistic approach and enables Sirux to efficiently utilise light and perfectly cater to the needs and requirements of the relevant scope of application.




    3. Elegant design:
      Sirux is not just a spotlight; it’s a design statement. With its minimalist tube (length: 180 mm, diameter: 84 mm) and clear lines and the timeless colour options black or white, it harmoniously blends into every architectural style giving it an elegant touch at the same time. The customers’ attention is directed at the brand messages and products.




    4. Second-to-none flexibility:
      Sirux offers second-to-none flexibility in its lighting control. As Sirux can both be rotated and swivelled, light can be directed all around, exactly where you need it. With up to four different beam angles, Sirux is highly versatile and can be flexibly adapted to the various retail requirements and architectures. In its standard version, Sirux offers 256 different variants, with customised solutions available upon request.

    5. Customised LED lighting technology:
      Individual product groups have different properties and generally require differentiated LED lighting. Sirux is able to adapt to each store and retail area given the installation of special LED modules. The quality features of all LTS LED elements are the following: outstanding light yield, an exceptionally high colour rendering index, a perfectly matching colour temperature, an impressively long service life, highest energy efficiency and exemplary environmental friendliness.


      • BBBL Module: Do you want a little more? This first-class LED offers unmatched colour reproduction and a even more natural appearance of the illuminated objects. The light is more brilliant and balanced, the colours seem more vivid and authentic. Given the pure and clear white of the BBBL module (Below-Black-Body-Locus), contrasts become sharper and clearer. This leads to an exceptional level of detail and an impressive depth of focus allowing the illuminated object to be perceived clearly and naturally. This module is particularly suited for fashion and automotive.
      • Bakery Delight Module: The special warm colour spectrum of this LED module makes bread and bakery products look like they are fresh from the oven, they appear delicious and crunchy. Warm colour temperatures in a range between 2700 and 3500 Kelvin and a CRI (Colour Rendering Index) above 90 offer authentic colour reproduction and make the pastry look extremely appetising. The "Bakery Delight LED" is therefore the ideal lighting solution for all bakery and pâtisserie products.
      • Fresh Meat Module: Butcher’s shops and deli counters are typical use cases for the meat module. This special LED light highlights the freshness and quality of the products with a special focus on the natural colours, particularly the red shades, and the textures. These features of the "Fresh Meat LED" provide an optimum lighting solution for meat. On top, it is energy efficient and enhances the product shelf life.
      • TWL Module: This lighting technology allows to dynamically adjust the colour temperature of the light, from warm-white (low Kelvin values) to cold-white (high Kelvin values). This adjustability is particularly useful in environments where different lighting atmospheres are required. The Tunable White Module is therefore particularly suited for varying displays and changing shop offers.

    6. Open to all options:
      Sirux is open to all options of lighting control and light adaptation. Given its compatibility with various lighting control systems it allows you to design a lighting system that is customised to meet your requirements. No matter whether it is a conventional control like Casambi and Dali or our smart solution Organic Response. Personal, all-round consulting to find the perfect lighting solution for your project is part and parcel of the LTS Licht & Leuchten service. With Sirux, you can consider all available options and keep your flexibility for the future.



    7. As SMARTas you want it to be:
      Sirux is open to smart functionalities, tailored to meet your individual requirements. You can freely choose the Sirux equipment: be it the functional standard version or a smart variant. Sirux adapts to your needs. With a lighting control system, such as our Organic Response (OR), Sirux’s light can be optimally adjusted to the ambient light level, depending on the time of the day, and the traffic in the different store areas. Moreover, Organic Response enables individual and anonymous analysis of movement patterns and user behaviour, for example, for strategic placement in product presentation areas. It also allows integration with external smart systems.

    8. Absolutely future-proof:
      With Sirux you are making an investment for the future. Thanks to the innovative technology and its modular design, Sirux is a future-proof solution that offers reliable and flexible lighting. Sirux can be easily adapted to technological advancements and individually configured in-house at LTS. No matter which developments the future holds, you are perfectly prepared with Sirux, the durable and powerful lighting solution. Sirux flexibly adapts to your needs, be it as a simple, switchable spotlight or as a smart companion in a digitally connected solution. Sirux always aims at presenting each individual PoS (Point of Sale) in its best light.





    9. Responsible sustainability:
      Sirux is a well-conceived and thoroughly designed spotlight, with a focus on resource-friendly production and a long service life (approx. 50,000 LED hours of operation). The Sirux housing is modular, so it is easy to open and upgrade it with the latest electronics. You’re welcome to re-use it! Sirux is a sustainable investment in the future and a real benefit for your corporate sustainability strategies. Sirux is easy to repair or refurbish and can be recycled, but given its long life cycle, you won’t have to worry about that.

    10. Reliable availability:
      Thanks to our regional production processes in Upper Swabia – “made in Germany“ – and our efficient supply chain, we are able to produce and deliver both small and large volumes of Sirux also at short notice. This means you can always rely on LTS Licht & Leuchten GmbH and the quick availability of Sirux.


    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Image: LTS Licht & Leuchten GmbH. HIGHEST EFFICIENCY: Sirux impresses with an outstanding efficiency of over 140 lm/Watt. Smart networking options enable an integrated approach for the efficient use of light.

    SIRUX. CONNECTED TO FUTURE.


    Nowadays, the integration of innovative technologies in retail has become indispensable. The importance of cutting-edge lighting solutions like our Sirux, cannot be estimated highly enough, says Maren Breitenberger, Head of Product Management and Marketing at LTS Licht & Leuchten GmbH.

    "In a continuously changing and increasingly connected world, it has become indispensable that light continues to evolve with time as well. With Sirux, we have developed a spotlight which is already prepared for future technologies. Its equipment can be flexibly chosen – it is available both with the functional standard equipment or as a smart variant. Even if you are not that far yet, Sirux is. You can always upgrade Sirux in the future, adding the technology that you need for your use case.“
    - Maren Breitenberger, LTS Head of Product Management and Marketing

    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Image: LTS Licht & Leuchten GmbH. OPEN TO ANY OPTION & & SMART FUNCTIONALITY: Sirux supports all lighting control options, from the classic, switchable system to DALI or even Casambi and Organic Response, including Tunable White. Through the optional integration of the intelligent lighting control system Organic Response, Sirux enables significant energy savings, anonymous analysis of customer behaviour, and connectivity with other smart systems.

    LTS Licht & Leuchten GmbH is already thinking of the retail trends of tomorrow. Sirux was made for a digital and smart future. The outstanding feature: The new LTS retail track-mounted spotlight can also be combined with the smart lighting control system Organic Response. It’s very simple and invisibly integrated. This opens up new possibilities of versatile connectivity, intelligent lighting control and smart use of data. It is already possible today to connect Sirux with third-party smart systems.

    SIRUX. THE LIGHT STORES LOVE.

    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Image: LTS Licht & Leuchten GmbH. ELEGANT DESIGN & FUTURE-READINESS: Sirux impresses with its minimalist, aesthetic design with clean lines, available in black or white, blending harmoniously into any architecture. Sirux is a long-term lighting solution with the option for customised electronic upgrades. The luminaire can be renovated even years later, giving it a potential second life.

    Sirux is the light for future retail: intelligent, flexible and future-proof. It features excellent quality, precision and availability, enabling retailers to adapt their lighting system to constantly changing, future-orientated requirements and create a unique shopping experience.

    The remarkable adaptability of Sirux allows to use it vertically and horizontally. It is capable of rotating and swivelling in all directions which means the spotlight offers almost unlimited design options. Light can be precisely directed to one point or create the desired atmosphere. Depending on what is needed, Sirux is available with four different beam angles (spot, middle flood, flood, wide flood) that enable it to precisely direct light and achieve every desired visual effect.

    SIRUX. FORM FOLLOWS FUTURE.


    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Image: LTS Licht & Leuchten GmbH. SUSTAINABILITY: The modular design is durable and easy to repair. Reflectors can be replaced without tools, and at the end of its service life, Sirux can be easily dismantled into its individual parts for recycling.

    TECHNICAL EXCELLENCE ON THE INSIDE -

    DESIGN AND ELEGANCE ON THE OUTSIDE

    Low-key on the outside with a slim tube design, the inside contains high-end technology. Sirux is efficient and very powerful with an output with over 140 lm/watt. This guarantees optimum light yield in the standard version and ensures a long service life. Sirux’s aesthetically modest outside contains an inner life full of ultra-modern technology where everything finds its place.

    Sirux is available in black or white. These colours give it an elegant and minimalist appearance. So it looks great and makes everything look great in its light. Its delicate pipeline shape with a length of 180mm and a diameter of 84mm makes Sirux a very classy, almost graceful spotlight. It can be rotated and swivelled and can easily adapt to all requirements. In addition to its great flexibility, its beautiful design makes it a real eyecatcher for those admiring it. At the same time, it integrates seamlessly into the overall appearance of the room directing attention to what is most important in its environment. Its look makes the track-mounted spotlight seem almost weightless which makes it the top choice to master every architectural challenge.


    SIRUX. MADE TO LIGHT UP RETAIL.

    Benno Dijkhuis, Head of Sales of LTS Licht & Leuchten GmbH is of the opinion that Sirux will not only revolutionise lighting design in retail but will lift it to an entirely new level and create innovative dimensions of lighting design.

    "We, LTS Licht & Leuchten GmbH, are leading in the development of retail lighting solutions that save energy and resources. As a former world market leader in reflector technology, we have now launched Sirux, the new LTS spotlight, as the innovative result of long-standing development efforts. Our company is more than 40 years old which has allowed us to generate a wealth of know-how and expertise in the LTS Research &Development department. Sirux is the beacon of state-of-the-art lighting and reflector technology in retail, designed for highest precision, quality and efficiency. Lighting expertise, sustainability and smart lighting solutions are central to our mission of producing the best lighting solutions for our customers and helping shape the retail of the future."
    - Benno Dijkhuis, Head of Sales, LTS Licht & Leuchten GmbH

    Sirux, the new track spotlight from LTS Licht & Leuchten GmbH
    Photo: LTS Licht & Leuchten GmbH. RELIABLE AVAILABILITY: Thanks to regional production and efficient supply chains, Sirux is quickly and reliably available.

    SIRUX. FUTURE-READY.

    The name Sirux is not a coincidence but a reference to Sirius, the star, and the Latin term “lux” for light. This name choice reminds of the shining light of stars: Sirius’s light is always visible, it is reliable, precise and of breath-taking beauty. LTS Licht & Leuchten GmbH always attaches key importance to lighting quality, and Sirux is certainly no exception to the rule. Sirux from LTS embodies the beacon of lighting technology and will definitely meet your expectations in terms of lighting quality, reliability and aesthetic interior design. Welcome to the future of lighting - with Sirux from LTS!

    SIRUX SHINES.

    EFFICIENT FOR EVERYONE WHO WANTS TO MAKE BUSINESS.

    IT IS EASILY INSTALLED,
    SIMPLY PROGRAMMED
    AND FOCUSED ON YOUR SUCCESS.

    • for your store
    • for your chain
    • local, regional, international

    SIRUX. FOCUSED. FLEXIBLE. FUTURE-READY.


    LTS Licht & Leuchten GmbH
    Video: LTS Licht & Leuchten GmbH. Find out more about what Sirux can do.




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    With 220+ employees, the luminaire manufacturer LTS, based in Tettnang on Lake Constance, is an internationally valued partner of well-known customers, architects and planners. LTS offers products for superior architectural and retail lighting as well as lighting technology for hospitality and office. Since 2010, LTS Licht & Leuchten GmbH has been a member of the Swedish Fagerhult Group, making it the third largest luminaire manufacturer in Europe.

    Contacts

    Maren Breitenberger

    Maren Breitenberger

    Head of Product Management and Marketing Marketing & Prouct Management
    Andrea Müller

    Andrea Müller

    Press contact Public Relations Manager
    Veronika Leroux

    Veronika Leroux

    Press contact Marketing Manager

    LOVE TO SHINE

    With 220+ employees, the luminaire manufacturer LTS, based in Tettnang on Lake Constance, is an internationally valued partner of well-known customers, architects and planners. LTS offers products for superior architectural and retail lighting as well as lighting technology for hospitality and office. Since 2010, LTS Licht & Leuchten GmbH has been a member of the Swedish Fagerhult Group, making it the third largest luminaire manufacturer in Europe.

    LTS Licht & Leuchten GmbH

    Waldesch 24
    88069 Tettnang
    Deutschland

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