Swedish Première for arena coffee in the mobile

Press release -

Swedish Première for arena coffee in the mobile

Guldfågeln Arena in Kalmar will be first in Sweden to offer its guests the possibility to order and pay for their coffee with their mobile phones.  The première will take place in connection with this evening’s football game between Kalmar FF and AIK in the Swedish National League. The solution has been developed by Löfbergs Lila. 

- Naturally, it feels great that we are first to offer this service. This will shorten the lines to the shops and contribute to improve the total experience for our guests, says Thomas Tuvesson, manager at Guldfågeln Arena Restaurang & Konferens.

More coffee for more people
A lot of people and short breaks lead to long lines to the shops at the big arenas. The one thing that the new mobile web service will set right is the problem with long lines. This to make more people have time to shop. By visiting www.gfakiosk.se on the mobile’s web browser, the visitor can order and pay for coffee and snacks, which after that can be picked up at a special stand.

At the Guldfågeln Arena, there will be one stand to pick up your order on the upper floor and one on the ground floor.

- This is a modern solution that is good for us as well as our guests. Now, we have time to serve more coffee to more people. That is why I think it is great that Löfbergs Lila develops this kind of service, says Thomas Tuvesson.

- We are constantly working with finding solutions that make it easier for our customers to help their guests in an even better way. In this case, it is all about helping more people to enjoy a better cup of coffee, says Charlotta Stenson, business development manager, Out of Home, Löfbergs Lila.

The mobile web shop from Löfbergs Lila has received great interest, and the company is already engaged in discussions with other big arenas in Sweden.

For more information:
Thomas Tuvesson, Manager, Guldfågeln Arena Restaurang & Konferens, +46 (0)480-49 96 90
Charlotta Stenson, Business Development Manager, Out of Home, Löfbergs Lila, +46 (0)54-14 01 97

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Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs. www.lofbergslila.se

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.

Löfbergs

Tolagsgatan 1
SE-652 21 Karlstad
Sweden

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