Press release -
Löfbergs Receives McDonald’s Sustainability Innovation Award
Löfbergs has been awarded the prestigious Sustainability Innovation Award by Food Folk, McDonald's licensee for the Nordics, recognising the company’s outstanding efforts in sustainability. This award highlights the hard work behind Löfbergs' commitment to improving traceability within the supply chain and comes amidst tough competition from McDonald's suppliers across the Nordic region.
“The award not only showcases Löfbergs’ dedication to sustainability but also demonstrates how such initiatives create value for business. Strong relationships with coffee farmers, along with a focus on quality and risk management, have allowed Löfbergs to build a trusted partnership with McDonald’s, ensuring both taste and sustainability in every cup,” says Anders Fredriksson, CEO of Löfbergs.
Löfbergs was acknowledged for its innovative digital solution, the Era of We platform, which ensures full traceability of coffee from farm to cup. The platform plays a crucial role in meeting the new European Deforestation Regulation (EUDR) requirements, positioning Löfbergs as a leader in sustainable coffee production.
Löfbergs supplies coffee to McDonald’s in Sweden, Norway, and Denmark. This award further reinforces the company’s commitment to driving sustainability and innovation within the coffee industry.
Award Motivation:
The Sustainability Innovation Award recognizes a supplier who has innovated within their own business to solve an ESG challenge, demonstrating new levels of innovation and problem solving.
This year’s award goes to Löfbergs, for stepping forward to pilot how McDonald's, as a global system, can meet the requirements of the new European Deforestation Regulation. Löfbergs created a platform that now serves as a global solution, ensuring sustainability and EUDR compliance at the product level. Furthermore, they have been recognized by McDonald's Global for how they drive digital systems, their openness, collaboration, and willingness to share best practices with other suppliers.
For more information, please contact:
Anders Thorén, Head of Corporate Communications, +46 703 55 64 22, anders.thoren@lofbergs.se
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The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.
