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Löfbergs’ capsules increased most in 2013

Press release -

Löfbergs’ capsules increased most in 2013

The capsule segment continues to grow strongly in Sweden. Sales of coffee capsules increased with 64 % in the retail trade over the last year. Löfbergs grew most of all the large operators, up with 225 % according to recent figures from AC Nielsen (December 2013).

- We are naturally very pleased with these figures. They tell us that the consumers appreciate our tasty and wide assortment of fine-grind coffee, espresso, hot chocolate and tea, says Kent Pettersson, sales director at Löfbergs.

- Shortly, we will present a number of exciting new capsules that give us great expectations of continuous growth.

On the total coffee market, the capsules now have a value share of 4.3 % in retail trade according to AC Nielsen.

For more information:
Kent Pettersson, Sales Director Retail, Löfbergs, +46 (0) 54-14 01 43


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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.

Löfbergs

Tolagsgatan 1
SE-652 21 Karlstad
Sweden

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