Press release -

In one week, the number of likes on Facebook tripled

When we have 10.000 likes on Facebook, we treat you to coffee in the square. Earlier this autumn, that is what Löfbergs Lila promised - a promise they now have to carry out. A competition to win a trip to Brazil contributed to triple the number of likes in just one week.

- Evidently, it is great that so many people like Löfbergs Lila. We now have another channel where we can deepen the dialogue with our customers. We have already gotten exciting questions about our coffee, our methods of preparation and much more, says Lena Rodin, advertising manager at Löfbergs Lila. 

Free coffee in the square
Löfbergs Lila promised to treat everyone to coffee in the square Soltorget in Karlstad when they reached 10.000 likes.

- You have to keep your promise. On Saturday, October 29, at 11 o' clock, we treat everyone that passes by Soltorget in Karlstad to a cup of coffee, says Lena Rodin.

The onrush of likes began when Löfbergs Lila started a contest where you could win a trip to a coffee plantation in Brazil. The contest will continue on to December 31, 2011 and can be found on facebook.com/lofbergslila.

For more information, please contact:
Lena Rodin, Advertising Manager, Löfbergs Lila, +46 (0) 54-14 01 15

Topics

Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs. www.lofbergslila.se

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.

Löfbergs

Tolagsgatan 1
SE-652 21 Karlstad
Sweden

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