Finnish hockey cries out for Swedish coffee

Press release -

Finnish hockey cries out for Swedish coffee

Finns that are interested in hockey apparently want Swedish coffee. Löfbergs is now the coffee partner of another Finnish hockey arena. The company is cooperating with the hockey team SaiPa in Lappeenranta this time. The Swedish coffee roaster is already represented in the arenas in Lahti and Turku as well as in the national arena Hartwall in Helsinki.

- The Swedes are considerably better at coffee than hockey. So this feels like a really successful signing. We look forward to a lot of great coffee moments, says Riku Kallioniemi, CEO of SaiPa.

Cooperating with an arena is a way for Löfbergs to increase the familiarity of the brand in the world's most coffee-thirsting country.

- Finland is an important market, where we are growing. This cooperation makes more people aware of us and it will also help us getting more market shares with our dark-roast coffee, says Leif Sjöblom, marketing manager at Löfbergs.

SaiPa is a club with fine old traditions that was founded in 1948. Today, the team is playing in the top league. The cooperation involves powerful exposure in the arena that seats closer to 5,000 people. Organic and Fairtrade labelled coffee from Löfbergs will be served in all restaurants and kiosks.

For more information:

Leif Sjöblom, Marketing Manager, Löfbergs, +46 (0) 54-14 01 42

Topics

Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.

Löfbergs

Tolagsgatan 1
SE-652 21 Karlstad
Sweden

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