Press release -
A dream booking for this summer's festivals
Live Nation and Luger have landed a new artist for STHLM Fields, Stockholm Music & Arts, Way Out West and Popaganda - a coffee artist. The coffee roaster Löfbergs will be the official festival coffee of the summer.
- This is a dream booking! Löfbergs's coffee both tastes and does good, which harmonizes with the way we think regarding quality and responsibility, says Patrick Fredriksson, festival manager at Live Nation and Luger.
- That Live Nation and Luger choose Sweden's most sustainable coffee is sweet music to my ears. We promise to do our very best to bring some flavour to this year's festivals, says Leif Sjöblom, marketing manager at Löfbergs.
A great reason to meet
Löfbergs will offer a great sustainable coffee for STHLM Fields, Stockholm Music & Arts, Way Out West and Popaganda. To manage the onrush, Löfbergs asks the event agency Ryska Posten for help. The staff will get special training for this assignment.
- We will meet hundreds of thousands of music lovers at this year's festivals. A lot of them are just like us; they like good coffee and want to take responsibility for people and environment at the same time. There really is a great reason to meet, says Leif Sjöblom.
For more information:
Patrick Fredriksson, Festival Manager, Live Nation and Luger, +46 (0) 8 578 679 08
Leif Sjöblom, Marketing Manager, Löfbergs, +46 (0) 54-14 01 42
- STHLM Fields, May 30
A completely new festival in the heart of Stockholm. The absolute world elite of rock music on two stages, with one of the biggest rock bands ever - Metallica! - Stockholm Music & Arts, August 2-4
A three-day music festival at Skeppsholmen with strong musical artistry and an initiated art program in the centre of Stockholm. - Way Out West, August 7-9
A music festival in Gothenburg, where performances on three larger stages in Slottsskogen are combined with concerts on smaller stages all around the city. - Popaganda, August 29-30
A two-day festival at Eriksdalsbadet, Stockholm will be this summer's great finale.
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
