Newbie celebrates 15 years with iconic products and limited collections

Newbie is celebrating its 15^th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.

Newbie, which can now look back on 15 successful years, is proud to present some of the product classics that have long been part of the Newbie range. These Newbie Icons showcase the timeless nature of the brand’s designs and serve as outstanding representatives for the brand’s commitment to sustainability and quality.

“Our Newbie Icons are garments that have been with us since the very beginning – all of them loved by our customers for their timeless design, soft organic cotton and high quality. These are garments that have retained their appeal over the years and been lovingly handed down from one child to the next. One such product is our much-loved Oskar soft joggers that are just as popular among babies today as they first were for newborns 15 years ago. That’s what has earned them the right to be called a Newbie Icon, a product that will remain a proud part of the Newbie range for many years to come,” says Anne-Charlotte Lindquist, Assortment manager at Newbie.

To mark its 15^th anniversary Newbie has also created two unique limited collections that will be released in the spring of 2025. An inspiring collection for all kinds of parties and festivities, and a sailor-themed collection – each of them for both mums and kids.

“We have created two limited collections for spring 2025, both of which pay tribute to the Newbie heritage and the brand’s timeless design. Both we and our customers love to dress up at party time. So we have created a fabulous collection of party dresses for children and women, in a palette of pretty pastels where embroidered details, frills and flounces all have an important part to play. And, to match – charming shirts with embroidered accents and accessories in the same range of colours.

"Throughout the years the sailor theme has been the hallmark of many of our Newbie collections. Now, to celebrate our 15^thanniversary, we have created a larger and more exclusive collection along these classic lines, with everything from fine knits, dresses, shirts and accessories to captivating swimwear ensembles.” says Maja Olsbo, Design Lead at Newbie.

Newbie is proud to present its unique and exclusive collections, which not only reflect the rich history of the brand but also illuminate our vision for the future. Each and every one of our garments is designed with meticulous care and a firm focus on details, quality and sustainability, making them the perfect choice for all kinds of festive occasions. Here at Newbie we are looking forward to celebrating 15 fantastic years together with our customers and to continuing to create unforgettable fashion experiences that stand the test of time.