Kappahl Group expands by selling Newbie and Kappahl on Zalando

Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences. As of now, the group’s brands are available in eight of Zalando’s European markets.

“We’ve had a flying start and reached many new customers in the markets where we are present on Zalando’s platform. We are now closely monitoring our sales performance with great excitement!” says Therese Larsson, Third Party Sales Responsible at Kappahl Group.

Starting just before Christmas, customers in Sweden, Finland, Poland, and Denmark have been able to purchase selected products from Newbie and Kappahl on the platform. By the end of March, even more customers will be able to discover Kappahl and Newbie, as four additional countries—Germany, Belgium, the Netherlands, and Austria—have been added. The available collections include Newbie’s children’s and women’s lines, as well as Kappahl’s Men, Women, XLNT, and Minories collections.

Therese Larsson continues:
“Zalando, with its 50 million customers and thousands of brands, is Europe’s leading online fashion destination. It offers us a great opportunity to reach customers who may never have visited a Kappahl or Newbie store—or may not even have one nearby.”

Fabio Baum, General Manager Nordics & Benelux at Zalando, welcomes the collaboration with Kappahl Group. He highlights Newbie as an exciting addition to Zalando’s Kid’s and Family assortment, strengthening the platform’s ability to meet families' needs and build an even stronger product range.

"Introducing Kappahl Group’s brands, which have such strong heritage, enhances the appeal of our platform and strengthens our connection with our customers. This partnership underscores Zalando’s dedication to providing access to a relevant, high-quality assortment, offering a seamless shopping experience tailored to the unique preferences of our customers," concludes Fabio Baum, General Manager Nordics & Benelux at Zalando.

About Zalando
Founded in Berlin in 2008, Zalando is Europe’s leading pan-European ecosystem for e-commerce in fashion and lifestyle, focusing on two key growth areas: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, Zalando provides an inspiring shopping experience with a wide range of high-quality fashion and lifestyle brands to more than 50 million active customers across 25 markets. In B2B, the company leverages its logistics infrastructure, software, and service capabilities to support brands and retailers in managing and optimizing their e-commerce operations both on and off the Zalando platform. Through its ecosystem, Zalando aims to drive positive change in the fashion and lifestyle industry.