Kappahl Group is taking another step in its expansion journey by offering selected products from its assortment on the e-commerce platform Zalando. The goal is to introduce the Kappahl and Newbie brands to new target audiences.
Kappahl Group remains committed to driving sustainable change in the fashion industry and encourages customers to join the effort by choosing to forgo shopping bags whenever possible.
Newbie is celebrating its 15th anniversary by shining the spotlight on iconic products that demonstrate the timeless design of the Newbie brand. It is also launching two exclusive collections that pay tribute to the brand’s reputation as a leading destination for clothes for celebrations and special occasions.
Newbie, a beloved brand under the Kappahl Group, proudly announces the opening of its seventh store in the United Kingdom. Located in Guildford, within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store opens its doors on November 21st
The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.
This September, Kappahl Group's brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named "Vintage Circus," is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection will be available exclusively online, starting from September 17th.
Swedish children’s wear brand Newbie is thrilled to introduce its latest initiative, "PreLoved," aimed at promoting sustainability through the collection and resale of pre-worn Newbie garments. This innovative program gives beloved Newbie pieces a new life with another family.
With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".
Time for a Newbie wedding! Kappahl’s Newbie brand is prepared for the wedding season as it launches a limited collection of clothes and accessories for women and children in a choice of dreamy white shades, romantic laces, rustic cotton and embroidery. This exclusive collection will be available online from the beginning of April.
Newbie and Boråstapeter are taking the next step in their fruitful partnership by launching a new wallpaper collection: Newbie II. The Newbie II collection is made up of 18 beautifully hand-drawn designs from Newbie’s magical world of patterns in a soothing palette of soft shades and dreamy pastel hues.
Kappahl is turning the Newbie brand into a separate business unit. To lead the new business unit, Thomas Kusoffsky has been appointed Vice President of Newbie. Kusoffsky, who was previously the CEO of Smarteyes, will join Kappahl in the Fall. The new organizational structure will be implemented from June 1st.
About the Kappahl Group
We are one of the leading fashion companies in the Nordic region, with over 330 stores in five countries and online sales in 20 markets. Since 1953 we have been offering millions of customers affordable and responsible fashion. Being able to love fashion and also be part of a sustainable future is a matter of course for us. Our Kappahl and Newbie brands are underpinned by the vision to create a responsible world of fashion. Welcome to the Kappahl Group!
Responsible fashion for all ages
We are a Swedish fashion company that designs and sells fashion items for women, men and children. Our purpose is to create a responsible world of fashion, which has been of fundamental importance to us since Kappahl’s inception in the 1950s. We are convinced that it is possible to work sustainably and we want to serve as a role model and inspiration for the entire industry.
More than 330 stores and strong online presence
We have more than 330 stores in Sweden, Norway, Finland, Poland and the UK. We have an online presence in more than 20 countries in Europe and Asia. Our 4,000 plus colleagues work in eight countries and the head office is located in Mölndal,
Sweden.
Since 2019, the Kappahl Group has been wholly-owned by Mellby Gård.
Mellby Gård is a family-owned, long-term investor that strives to keep the entrepreneurial spirit alive in its companies.
Idrottsvägen 14, Box 303
431 24 Mölndal, Sweden
Info@kappahl.com
