India Fan Market Overview

Fans are one of the electrical appliances which have become almost indispensable in Indian homes and even offices. Electric Fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size in value terms of the fans category is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organised sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network. Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of the fan industry in India.

According to India Fan Market Overview, sales of fan were growing with a CAGR of 9.13% over last five years. With the housing sector growing at a rapid rate and the disposable incomes at a high rate, the demand for electric fans continued to grow. But due to involvement of lesser technological inputs and low entry barrier, the market is equally divided among the organized and unorganized players. Unorganized sector leads the industry in terms of volume whereas organized market leads in terms of revenues. The organised fan sector is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan. Unorganized sector has also good brands like Almonard, Cinni, Ortem, MIE, Sanyo, Metro, Omega, Indo, Ankur, Mafco, Navya, Royal, Oswin, Libra, Libery, etc.

Table of Content:

1. Executive Summary

2. India Fan Market Outlook

2.1. Market Size By Value

2.2. Market Size By Volume

2.3. Market Share By Region

2.4. India Organized Fan Market

2.4.1. Market Size By Value

2.4.2. Market Size By Volume

2.4.3. Market Share

2.4.3.1. By Company

2.4.3.2. By Category (Value & Volume)

2.4.3.3. By Product Type (Value & Volume)

2.5. India Unorganized Fan Market

2.5.1. Market Size By Value

2.5.2. Market Size By Volume

2.5.3. Market Share By Product Type (Value & Volume)

3. India Ceiling Fan Market Outlook

3.1. Market Size By Value (Organized & Unorganized)

3.2. Market Size By Volume (Organized & Unorganized)

4. India Table Fan Market Outlook

4.1. Market Size By Value (Organized & Unorganized)

4.2. Market Size By Volume (Organized & Unorganized)

5. India Pedestal Fan Market Outlook

5.1. Market Size By Value (Organized & Unorganized)

5.2. Market Size By Volume (Organized & Unorganized)

6. India Wall Fan Market Outlook

6.1. Market Size By Value (Organized & Unorganized)

6.2. Market Size By Volume (Organized & Unorganized)

7. Company Profiles

7.1. Crompton Greaves Ltd.

7.2. Usha International Ltd.

7.3. Orient Electric Limited

7.4. Havells India Limited

7.5. Bajaj Electricals Limited

8. Disclaimer

List of Figures

Table-1: Key Facts of Crompton Greaves Ltd.

Table-2: Key Facts of Usha International Ltd.

Table-3: Key Facts of Orient Electric Limited

Table-4: Key Facts of Havells India Limited

Table-5: Key Facts of Bajaj Electricals Limited