India Breakfast Cereal Market Overview

A change is taking place at the breakfast table of an average urban Indian household which is nothing short of a revolution. The home-made idli is being replaced by a packaged branded ready-to-cook batter. A bowl of cereal is elbowing out the hot-from-the pan aloo paratha. Even the regular quick-fix kanda-poha is being shoved aside by multi-grain oats flaunting health benefits. The hustle and bustle around the first meal of the day keeps the packaged breakfast foods mart on the edge. The food makers have tried to change traditional breakfast norms, but need to increase the level of penetration and frequency of purchase. While many bank heavily on urban consumption to rise on the back of health offerings like oats and muesli, others keep a close eye on opportune ethic breakfast eats.

According to India Breakfast Cereal Market Overview, Indias breakfast cereal market was growing with a CAGR of 22.07% over last five years. Kelloggs India, Bagrry and PepsiCo Quaker are the three leading companies capturing more than 75% of the market. Owing to urbanization and increased income of people, western India has the largest market share in breakfast cereals, followed by north and south. The breakfast cereal market is divided into hot cereals viz. mostly oats, but also oat bran and wheat bran, and ready-to-eat (RTE) cold cereals viz. corn, wheat flakes, and muesli. In India we prefer hot breakfasts so hot cereals are growing at a faster pace than ready to eat cold cereals. Nowadays, manufacturers have a range of brands appealing separately to kids, adults and the entire family.

List of Figures:

Figure-1: Global Breakfast Cereal Market Size - By Value 2009-2014 (USD Billion)

Figure-2: Global Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (USD Billion)

Figure-3: Global Ready-To-Eat Breakfast Cereal Market Size - By Value 2009-2014 (USD Billion)

Figure-4: Global Ready-To-Eat Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (USD Billion)

Figure-5: Global Hot Breakfast Cereal Market Size - By Value 2009-2014 (USD Billion)

Figure-6: Global Hot Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (USD Billion)

Figure-7: Global Breakfast Cereal Market Share - By Company 2014 & 2021F

Figure-8: Global Breakfast Cereal Market Share - By Region 2014 & 2021F

Figure-9: India Breakfast Cereal Market Share - By Segment 2014 & 2021F

Figure-10: India Breakfast Cereal Market Share - By Sales Channel 2014 & 2021F

Figure-11: India Breakfast Cereal Market Size - By Value 2009-2014 (INR Crore)

Figure-12: India Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (INR Crore)

Figure-13: India Breakfast Cereal Market Share - By Company 2014 & 2021F

Figure-14: India Breakfast Cereal Market Share - By Region 2014 & 2021F

Figure-15: India Breakfast Cereal Market Share - By Segment 2014 & 2021F

Figure-16: India Breakfast Cereal Market Share - By Product Type 2014 & 2021F

Figure-17: India Breakfast Cereal Market Share - By Sales Channel 2014 & 2021F

Figure-18: India Ready-To-Eat Breakfast Cereal Market Size - By Value 2009-2014 (INR Crore)

Figure-19: India Ready-To-Eat Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (INR Crore)

Figure-20: India Adult Breakfast Cereal Market Size - By Value 2009-2021F (INR Crore)

Figure-21: India Children Breakfast Cereal Market Size - By Value 2009-2021F (INR Crore)

Figure-22: India Cornflakes Market Size - By Value 2009-2021F (INR Crore)

Figure-23: India Muesli Market Size - By Value 2009-2021F (INR Crore)

Figure-24: India Ready-To-Eat Breakfast Cereal Market Share - By Product Type 2014 & 2021F

Figure-25: India Hot Breakfast Cereal Market Size - By Value 2009-2014 (INR Crore)

Figure-26: India Hot Breakfast Cereal Market Size Forecast - By Value 2015F-2021F (INR Crore)

Figure-27: India Oats Market Size - By Value 2009-2021F (INR Crore)

Figure-28: India Hot Breakfast Cereal Market Share - By Company 2014 & 2021F

Figure-29: India Hot Breakfast Cereal Market Share - By Product Type 2014 & 2021F

List of tables:

Table-1: Price of Leading Breakfast Cereal Brands in India 2014

Table-2: Key Facts of PepsiCo India Holdings Pvt. Ltd.

Table-3: Key Facts of Kellogg™s India Pvt. Ltd.

Table-4: Key Facts of Bagrry™s India Limited

Table-5: Key Facts of GlaxoSmithKline Consumer Healthcare Limited

Table-6: Key Facts of Marico Limited