Press release -
Business Research Report For Strategies To Implement Big Data in FMCG
Summary
Big data is becoming huge. Across industries, companies are taking advantage of data resources and analytics capabilities to cut costs and target customers more effectively. The FMCG sector has arguably been slow to embrace the potential of big data. This will change as businesses see how big data can be used to find new visions that drive business.
Key Findings
Manufacturers and FMCG companies are already using big data to achieve significant savings in inventory costs (in the case of Procter and Gamble, over $1bn). Others, such as Nestlé, Coca-Cola, and Mondel?z, are using it to develop innovative products, improve targeting and increase revenue per customer.
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Most FMCG businesses do not lack data. Instead, they have historically been unable to link data on marketing activity to commercial outcomes. This has placed FMCG businesses at a significant disadvantage relative to other business models and retailers.
Synopsis
The FMCG sector already uses big data, often the same data as the retail sector, but greater opportunities exist. This report examines how companies can use big data to improve revenues, control costs, and even innovate more effectively
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Reasons To Buy
• Summarizes key uses of big data, allowing companies to capitalize without having to invest in expensive experiments.
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Topics
- Data, Telecom, IT
Categories
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