Press release -
Opening of IFRA India liaison office highlights importance of the country's fragrance sector in the global fragrance industry
New Delhi, 21 September 2022 – The announcement today of the official opening of the International Fragrance Association’s (IFRA) new India liaison office heralds a significant era of development for the important Indian fragrance sector. It will enable IFRA to better support the Indian fragrance industry to build capacity, to reach ever higher standards of quality, safety, sustainability, and to improve global marketability.
“I am delighted to officially launch the IFRA India liaison office”, said Martina Bianchini, President of IFRA. “India has a long and storied history in scents, perfumes and fragrances. It is the source of many vital raw materials that are essential along the entire fragrance value chain”.
IFRA has built a successful dialogue with Indian stakeholders in recent years and has held several events since 2017. This interaction motivated the creation of the IFRA India liaison office, which began initial operations during the pandemic and has worked virtually for the past two years. The association welcomes the chance to celebrate the official inauguration with an in-person event today.
“Our presence in India will strengthen the fragrance industry, helping it to meet global standards and enabling success in the international fragrance market”, said Hans Holger Gliewe, Chairman of IFRA.
The opening of the IFRA India liaison office coincides with the Federation of Indian Chambers of Commerce and Industry (FICCI) 1st Fragrance Business Summit called ‘Building Sustainable Fragrance Supply Chain’, taking place on 21 September 2022 in New Delhi. An IFRA delegation to India will be undertaking a three-day fact-finding tour, meeting stakeholders and visiting key fragrance ingredients production areas.
“IFRA is here to learn about the needs of the stakeholders in the Indian market and to support their capacity building activities”, said Bhuvana Nageshwaran of Ultra International, part of the IFRA delegation. “India is major supplier of high quality, natural fragrance ingredients, and IFRA’s know-how and expertise will enhance India’s ability to compete internationally”.
With its liaison office in India, IFRA seeks to develop local understanding of international best practice, and to advocate for relevant fragrance legislation in India. This includes the sectors of cosmetics and chemicals, and the new biodiversity act.
“Our engagement in India highlights the importance of the country's fragrance sector in the global industry”, added Ms Bianchini. “In working here, I have especially appreciated the close dialogue and support of Sant Sanganeria, Founding Chairman and Managing Director of Ultra International Limited, who has been a key player in helping us build a successful partnership”.
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The International Fragrance Association, founded in 1973, represents the interests of the fragrance industry worldwide. IFRA comprises seven multinational Regular Members and 23 national associations in four global regions representing hundreds of small and medium-sized fragrance ingredient manufacturers, as well as supporting members. Its mission is to promote the safe use of fragrance for everyone’s enjoyment.
Fragrances are a key platform technology used by consumer goods companies – for fine fragrances, personal care products, household care and more.
IFRA’s flagship safe use program, the IFRA Standards, applies safety management measures based on scientific assessment and the evaluations of an independent Expert Panel. The program is at the heart of the IFRA Code of Practice, which applies to all IFRA members globally, including members of IFRA’s national associations. The Code also requires members to abide by local, national and international regulation, and to apply good manufacturing practices.
