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Introducing IFRA to the Middle East

Blog post -

Introducing IFRA to the Middle East

By Martina Bianchini, IFRA President

IFRA has a mission to become a truly global association - we are already represented by National Associations and Supporting Members covering 26 countries, and have the capacity to track and seek to influence policy and regulation in many more territories.

However, there is always more to do - and we recognize in particular our need to increase our presence in the Middle East and North Africa (MENA) region.

That is why I was pleased to participate in the Fragrance Innovation Arabia conference today.

It was great to join many passionate and engaged professionals from the fragrance industry in Dubai, and to allow them to understand more about what IFRA does.

In my speech at the conference, I gave an introduction to IFRA, highlighted our commitment to dialogue, and emphasized how our industry self-regulatory program helps to ensure the safe use and enjoyment of fragrance.

In 2019, we well continue our work to strengthen our commitment to self-regulation through more training, education and communication, in regarding the 49th Amendment to the IFRA Code of Practice and the IFRA Standards.

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Charles de Lusignan

Charles de Lusignan

Press contact Global Communications Director General communications and media relations 0032484781176
Marta Varela

Marta Varela

Press contact Events and Communications Manager Events and Communications

Promoting the safe and sustainable use of fragrance

The International Fragrance Association, founded in 1973, represents the interests of the fragrance industry worldwide. IFRA's mission is to promote the safe and sustainable use of fragrance.

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