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ICCO Global Awards Shortlist
ICCO Global Awards Shortlist

Press release -

2022 ICCO Global Awards Shortlist Announced

The International Communications Consultancy Organisation (ICCO) is pleased to unveil the shortlist for the 2022 ICCO Global Awards.

The Global Awards celebrates outstanding public relations and communications practice from leading agencies, in-house teams, and professionals across the world.

Entries into this year’s 22 categories came from more than 20 countries and were judged by an international jury panel of experts across Africa, the Americas, Asia, Europe and the Middle East.

The 2022 ICCO Global Awards ceremony will be held on Thursday, 1st December, at The Savoy, London as a black-tie event. ICCO also aims to unite PR professionals from a diverse range of countries for a night of networking and celebration.

2022 Global Awards juror, CEO & Chairman of the Board, M3 Communications Group, Inc. Maxim Behar said:

“It was an honour to judge such a wide range of excellent work from so many different countries. The standard was incredibly high this year and those who have been shortlisted can be incredibly proud. The winners are all absolutely outstanding campaigns, teams and individuals, they fully deserve to be crowned world’s best in each of their categories.”

If you would like to book a seat or table at this year’s ICCO Global Awards, please click here.

If you are interested in sponsoring a category and presenting an award on the night, please send an email to ICCO’s Deputy Chief Executive Rob Morbin at rob.morbin@iccopr.com.

The shortlisted candidates and campaigns are:

Campaign Awards:

Best Automotive and Transport Campaign

Audi India- Electric goes Audi: Establishing and now leading the luxury EV segment

Michelin North America and Ketchum - Michelin #GoldenGauge

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO- Electric holiday in Slovakia


W7Worldwide-Delivering Success and Investment to the Region



Best B2B Campaign

Netprofile and Etteplan - Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing

Resideo Technologies - Smart Trick | Smart Boy 2 - Resideo's campaign for EE markets

W7Worldwide - The Kingdom’s no.1 Healthcare Partner

Wärtsilä Energy, Kurio & Greenhouse Communications- Europe's Energy Future



Best Broadcast Campaign

Bumble, Hope & Glory and Broadcast Revolution -#digitalflashingisflashing

Snap, Broadcast Revolution and Pretty Green -Hidden Black Stories

W7Worldwide -Dispelling PR Myths



Best Consumer Campaign

Frito-Lay North America with Ketchum - Lay’s Golden Grounds – The First Chip Grown in NFL Turf

Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos -Flamin' Hottie / Snackable Screen

Head & Shoulders; Saatchi & Saatchi Argentina and Porter Novelli Mexico -Head & Shoulders impacted 115M teenagers with Antibullying program in Mexico

PR Clinic, Wiktor Leo Burnett, Socialists, PHD and ŠKODA AUTO SLOVENSKO- Electric holiday in Slovakia

Reckitt -Dettol Salutes Building hope in times of fear

SiteMedia Consultancy -Nivea #daretowowandcare



Best Digital and New Media Campaign

Netprofile and Helsinki Partners 90 Day Finn - 90 Day Finn – A Relocation Programme That Went Viral

Pantene; Grey New York and Digitas Colombia - Pantene becomes the first beauty brand to co-create executions with TikTok in Latin America

PR Clinic, Jandl and ABSOLUT - New definition of Love

Smarts -Virtual Success: Revitalising the Global Bar Industry

Wendy's with Ketchum, VMLY&R and Spark Foundry - Wendy's National Roast Day

Wendy's with Ketchum, VMLY&R and Spark Foundry -Welcome to the Wendyverse



Best Employee and Internal Communications Campaign

4CO & Besins Healthcare Brazil -Communications supporting business changes

SiteMedia Consultancy -Empowering the employees with MyHR



Best Financial Services Campaign

PRAM Consulting - Investment is not only for millionaires!

4CO & Credicitrus - Turning challenges into engagement in the Cooperative sector



Best Healthcare Campaign

The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard - Depression Looks Like Me Takes Aim at Mental Health Representation in the United States

Janssen Pharmaceuticals with Ketchum Brazil - “Listen to Our Voices”

Lynn -#DontMissYourVaccine

W7Worldwide -The Kingdom’s no.1 Healthcare Partner



Best Influencer Marketing Campaign

The Janssen Pharmaceutical Companies of Johnson & Johnson and FleishmanHillard - Depression Looks Like Me Takes Aim at Mental Health Representation in the United States

Frito-Lay North America with Ketchum, Goodby Silverstein & Partners, OMD, D3 and ShakerMaker: Doritos and Cheetos - Flamin' Hottie / Snackable Screen

Adobe and Ketchum UK (with support from Golin) – Love the Journey

PR Clinic, Jandl and ABSOLUT - New definition of Love

Torres y Carrera -Mis Motivos Vueling

Walgreens and WPP/The Pharm -Wake Up Well With Walgreens



Best Media Relations Campaign

Dilan Baransel Communication Consultancy -My Role is Heavy, What’s Your Role?

Facile.it -Don't abandon us...again

Facile.it -Anti-fraud alarm doesn’t exist, but Facile.it does

INC - Istituto Nazionale per la Comunicazione -#ROASTCHICKENDAY

Omnicom PR Group Italy -The Sign Dance: turning TikTok dances into Sing Language tutorials

Say Communications & DeterTech -Tackling Domestic Violence



Best Not-for-Profit Campaign

EdelGive Foundation -UdyamStree Campaign

Imagem Corporativa - #SalveJegue - A Brazilian Campaign to The Donkey Sanctuary.

The Skills Group -Stop Finning - It's time for Europe to act!



Best Public Affairs Campaign

Bumble, Hope & Glory and Broadcast Revolution -#digitalflashingisflashing

Rantau Golin -Transitioning An Urban Polluted River Into A New Sustainable Economy

Whitehouse Communications and the Charlie Gard Foundation -Securing a government review into the care and treatment of critically-ill children



Best Purpose Campaign

Bumble, Hope & Glory and Broadcast Revolution -#digitalflashingisflashing

MGA Entertainment -ESCI FUORI. CRESCI DENTRO!

Michelin North America with Ketchum - Michelin #GoldenGauge

PR Clinic, Jandl and ABSOLUT - New definition of Love

Smarts x Zalando -House of Dagmar Launch

Snap, Broadcast Revolution and Pretty Green -Hidden Black Stories



Best Technology Campaign

Bumble, Hope & Glory and Broadcast Revolution -#digitalflashingisflashing

Snap, Broadcast Revolution and Pretty Green -Hidden Black Stories

Different Global & SWAPPIE -#Ricondizionation

Netprofile and Etteplan - Unveiling Etteplan’s Unique Expertise in Health Technology with Ambitious Content Marketing

Facile.it -Anti-fraud alarm doesn’t exist, but Facile.it does

W7Worldwide -Demystifying Saudi Arabia’s Digital Journey



Event, Launch or Stunt Campaign

Head & Shoulders ; Saatchi & Saatchi Argentina and Digitas Colombia -Head & Shoulders announces commitment to inclusion and on International Day of People with Disabilities, launches a disruptive awareness campaign for a more inclusive world

Netprofile and Helsinki Partners 90 Day Finn -90 Day Finn – A Relocation Programme That Went Viral

SiteMedia Consultancy -INSAIT Opening

Wendy's with Ketchum, VMLY&R and Spark Foundry -Wendy's National Roast Day



Strategy and Evaluation in a Campaign

Brandfizz Employer Branding, Thermo Fisher Scientific Hungary -Career Storytellers Behind the Science in the SSC sector by Thermo Fisher Scientific

Concept BIU -Tata Motors Punch(es) Out A New Category in Indian Passenger Cars

Lynn -#DontMissYourVaccine

Methods+Mastery X Google Chrome - Confidential Campaign

SecNewgate Italia; MGA Entertainment -ESCI FUORI. CRESCI DENTRO!


Best Crisis Response

The winner of this award will be announced at the awards ceremony



Individual Awards:

PR Leader of the Year

Abdulrahman Inayat - W7Worldwide

Christina Forsgård and Juha Frey - Netprofile

Jo-ann Robertson,Ketchum

Kirsty Leighton - Milk & Honey PR

Lubomir Alamanov - SiteMedia Consultancy

Rebecca Wilson - WE Communications



Rising Star of The Year

Allaster Gair - Dentons Global Advisers

Judit Vikman -Judit takes charge, Netprofile

Reggie Okehie -Milk & Honey PR



Team Awards:

Championing Diversity Award

3 Monkeys Zeno

Current Global -Accessible by Design

FleishmanHillard

Hotwire -Igniting Possibilities

Ketchum UK -Ketchum UK's journey to be a greater force for good

Walgreens and WPP/The Pharm -Walgreens “Ladders: Lift As We Climb” Series



Independent Consultancy of the Year

Acorn Strategy - Making Mighty Moves!

BECG Group

Lynn - From nowhere to everywhere

MikeWorldWide

Milk & Honey PR

RICE Communications

WE Communications



Global Network of the Year

FleishmanHillard - The Art of StoryLiving

Ketchum - Reintroducing, Ketchum



Two ICCO Hall of Fame inductees will also be announced at the awards ceremony.

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The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe, and, the Middle East. Collectively, these associations represent over 3,000 PR firms.

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Roma Sakarnyte

Press contact Comms and Marketing Manager LinkedIn

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Welcome to ICCO!

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world and provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern.


The ICCO membership comprises 41 associations representing 81 countries across the globe: from Africa, Asia, the Americas, Australasia, Europe and the Middle East. Collectively, these associations represent over 3,000 PR firms.


Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge.


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