Ingelsta Kalkon chooses HiQ to integrate APSIS One marketing platform

When turkey producer Ingelsta Kalkon chose the marketing platform APSIS One to automate its digital communication, HiQ was the natural choice to integrate the platform. HiQ will develop and administrate the APSIS One integrations using its own Frends integration platform.

“This is a very exciting collaboration in which APSIS and HiQ tie their offers together to create a simple yet valuable solution for our mutual client Ingelsta Kalkon,” says Peter Sognefur, Sales Manager at HiQ Skåne.

Ingelsta Kalkon, which is part of the Blenta Group with its other well-known brands, is one client that chose to use Frends to integrate with APSIS One. In this project, HiQ, APSIS and Ingelsta Kalkon will work closely together to automate digital marketing communication between Ingelsta Kalkon’s internal systems and APSIS One.

“HiQ has shown that they can quickly and easily develop cloud-based integrations with APSIS One and its API. That HiQ and APSIS already have a good working relationship also convinced us and was decisive in our choice of supplier,” says Johanna Nilsson at Ingelsta Kalkon.

“Integration is crucial to our clients being able to easily get a general picture of their customer data and to personalise their communication. Our partnership with HiQ and their Frends platform are very important and help us simplify and automate the creation of these integrations,” says Timo Sepp, Sales Team Manager at APSIS and responsible for partner collaborations.

HiQ continues to gain ground with Frends, and the number of clients using it is growing steadily in Sweden. Frends is an integration platform that is developed, operated and marketed by HiQ. The software is a subscription service known as an enterprise integration platform as a service (eiPaaS). Together with the integration consulting services that HiQ offers, Frends has become an important component of HiQ’s service portfolio for digitalisation and IT architecture.

“Frends offers fantastic possibilities that support the entire DevOps process. Due to Frends’ scalable architecture, we can now help our clients with automation, RPA, ML and ETL processes. Frends is a modern platform that can be customised to the client’s specific needs,” says Peter Sognefur at HiQ.