HiQ develops platform for influencer marketing

HiQ has developed Valuefication’s platform for influencer marketing, which is now being launched to companies and influencers in the global market. Valuefication’s vision is to create a tool that can help communicators and marketers work more effectively with influencer marketing and gain control over the actual impact of marketing.

"This is an incredibly exciting project and company to work with. We have long talked about the impact of digitalisation on marketing and this is a great example. Digital technology makes marketing more efficient and more accurate,” says Jerker Lindstén, Managing Director of HiQ Gothenburg.

What has happened lately in influencer marketing is that it is going from a few big influencers to many smaller ones, which requires more when it comes to measuring the impact of their investments. This is something that can be solved with digital technology. In close collaboration between Valuefication’s development team and a HiQ development team, they have built a tool that will help marketers and communicators around the world create campaigns that offer completely new opportunities to measure and evaluate the work done in digital channels.

“We couldn’t find a good tool that really evaluated authenticity, value and influence online for brands and influencers, so we created it together with HiQ,” says Susanne Lundberg Gulickx, CEO of Valuefication.

Companies and agencies pay to use the service, while influencers can join for free. In December, a beta version of Valuefication’s platform will be released to influencers as well as a group of selected test customers, and as from the start of 2020 the service will be available to everyone.

“We are convinced that this is a tool needed in the market. So far, companies and agencies have been forced to rely too much on assumptions and gut feelings, but with Valuefication, they will be able to support their decisions with real data,” says Jerker Lindstén at HiQ.