Press release -
Hedin Performance Cars Opens Porsche Center Fredrikstad for Porsche Enthusiasts
Hedin Performance Cars, a significant player for Porsche in Norway and Sweden, celebrated the opening of Porsche Centre Fredrikstad yesterday. The modern 3,400-square-metre centre is the fourth Porsche dealership for Hedin in Norway. The company also operates one of only three independent Porsche Classic Centres worldwide.
Porsche Centre Fredrikstad is a full-scale Porsche centre that is part of Porsche’s global dealership concept, Destination Porsche. The concept represents the very essence of what Porsche stands for.
With a broader product range, the need to communicate with various target groups changes, as does the desire for more individualisation. his requires Porsche centres to offer more flexibility. The Destination Porsche concept consists of several flexible areas that can be adapted, and digital solutions that can help meet customers in an even more personalised way.
Aiming to Become the First Choice for Car Enthusiasts in the Region
With the new center, Hedin Performance Cars aims to create a meeting hub for Porsche enthusiasts in Fredrikstad, Sarpsborg, and the entire Østfold region. The center sets the framework for a noticeably experience of both the brand and the products.
– Porsche Centre Fredrikstad represents a significant milestone for us at Hedin Performance Cars. We are building a Porsche Destination Center – the latest concept in Porsche design and the only one of its kind in Eastern Norway. This unique dealership combines state-of-the-art facility with a unique experience that reflects Porsche’s values and quality. The region has great potential, and we look forward to to strengthening our ties with car enthusiasts in the area, says Christoffer Mack, CEO of Hedin Performance Cars Norway.
Porsche Center Fredrikstad will also have a close collaboration with Porsche Center Son, which has a special focus on classic models and motorsport. This partnership will ensure that customers receive a consistent and first-class experience, no matter which Porsche centre they visit.
– Porsche Centre Fredrikstad will play an important role in further developing the region’s potential, and we are pleased to have strong partners such as Hedin Performance Cars in our team. Their investments and commitment demonstrate their confidence in the opportunities in this region, says Michael Hiller, CEO of Porsche Norway.
– The opening helps to strengthen Porsche’s efforts in Norway and underscores our commitment to delivering unforgettable experiences to car enthusiasts across the country. A network that stretches from Kristiansand in the south to Tromsø in the north, concludes Hiller.
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About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest mobility providers, with more than 12,500 employees and operations in 14 countries. In 2023, net sales amounted to SEK 81,7 billion (approx. €7,2 billion) and the Group sold more than 218,000 vehicles.
Our operations consist of three main business areas:
In Distribution, we are a significant importer/distributor of vehicles, spare parts, tires, rims and wheels as well as accessories on the European market. We are importer and/or distributor for BYD, Dodge and RAM, Ford and Ford F-150, Hongqi, INEOS Grenadier, MG as well as Renault, Dacia and Alpine. Within spare parts we are, among other things, an authorised partner for GM and Mopar in Europe as well as the exclusive global supplier of Saab Original parts.
In Retail, we represent over 45 brands and provide a comprehensive offer – sales, financing, insurance, and aftermarket services – comprising new and used passenger cars, commercial vehicles, and trucks to both private and corporate customers. Sales take place both online and via a European dealer network comprising more than 330 own dealerships with a total of over 800 sales points under names such as Hedin Automotive, Carstore, Stephen James, and Motor Car Group.
In Mobility solutions, we address new user needs and sales models in the automotive industry by providing and developing innovative services. Through Carplus, Unifleet, MABI Mobility and Hedin Supercharge, users are offered various flexible and morden mobility solutions.
Hedin Mobility Group's operations also include Hedin IT, which provides the Group with high-end operations, support and digital development, as well as strategic investments in Mercedes-Benz Financial Services Slovakia, Lasingoo Sverige, and Casi.
Read more on www.hedinmobilitygroup.com
Part of Hedin Group
Hedin Mobility Group is part of the Hedin Group together with the Tuve Bygg group and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus.
www.hedingroup.com
