Press release -
Hedin Performance Cars continues to invest in Porsche; acquires remaining shares in Porsche Center Son
In 2021, Hedin Performance Cars, a subsidiary of Hedin Mobility Group, increased its shareholding in Porsche Center Son from 51 to 91 percent. The company is now acquiring the remaining shareholding from the minority owner 911 Holding AS and the enthusiast dealer in Son becomes a wholly owned dealership of Hedin Performance Cars.
Since its inception in 1993, Porsche Center Son has built a strong position in the market and has put Norway on the map when it comes to Porsche. In 2017, the dealer opened Porsche Classic Center Son, a 2,000 m2 newly built dealership certified in classic Porsche sales and aftermarket services – one of only four Porsche Classic Centers worldwide. Porsche Center Son employs 45 people and sold more than 900 new and used Porsches in 2021.
Rickard Magnusson, CEO of Hedin Performance Cars said:
"We have a very loyal customer base in Son thanks to our employees who know Porsche inside and out, for which we are grateful and happy. The same dedicated, professional team will continue to create unique customer experiences for new and existing Porsche enthusiasts in Son."
Hedin Performance Cars is a significant Porsche representative in Scandinavia. In Norway, the company conducts sales of new and used cars, including a complete aftermarket business, at dedicated Porsche Centers in Stavanger, Kristiansand, and Son. Earlier this year, the company signed an agreement to establish a brand-new Porsche dealership in Fredrikstad, which is planned to be completed by the end of 2024.
In addition, Hedin Performance Cars operates five Porsche Centers in Sweden, where the company is the largest Porsche retailer on the market in terms of both volume and number of dealerships.
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About Hedin Performance Cars
Hedin Performance Cars, a subsidiary of Hedin Mobility Group, has been a Porsche dealer since 2017. The company operates eight Porsche Centers in Sweden and Norway as well as one of only four stand-alone Porsche Classic Centers worldwide located in Son, Norway. In addition, Hedin Performance Cars operates a facility in Sweden that sells pre-owned exclusive cars and a body repair centre.
About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest privately owned mobility solutions providers, with approximately 7,500 employees and operations in 13 countries. Net sales in 2021 was SEK 28.2 billion and the Group sold more than 125,000 vehicles*.
Hedin Mobility Group provides sales of new and used passenger cars, commercial vehicles and trucks, as well as aftermarket services, to both private and corporate customers. Sales take place both online and via a European dealer network of around 260 wholly owned dealerships.
The Group represents more than 40 brands and is also the importer for Ford in Sweden and Ford F-150 in Europe; Renault, Dacia and Alpine in Sweden and Denmark; Hongqi in Sweden and the Netherlands; Dodge and RAM in Europe; and for INEOS Grenadier in eleven countries**, as well as distributor for MG in Sweden and for BYD in Sweden and Germany.
In addition, the Group's operations include wholesale and distribution operations of tires and spare parts, the car rental company Mabi Mobility AB, the private leasing company Car to Go Sweden AB, the corporate leasing company Unifleet AB and co-ownership in Pendragon PLC and iMove AS. www.hedinmobilitygroup.com
Hedin Mobility Group is part of the Hedin Group together with Tuve Bygg AB and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus. www.hedingroup.com
* Including approx. 21,500 vehicles attributable to operations transferred from Hedin Group AB in October 2021.
** Belgium, the Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania and Switzerland.
