Press release -
Picadeli wins prestigious award at Europe's largest foodtech event
Through advanced technology, Picadeli has created a healthy fast food concept that is both sustainable and affordable. Today, Picadeli's digitized salad bars are located in about 2,000 locations around Europe and the United States. As a result, the company's concept won an award at the European innovation event Foodtech world summit.
Plant-based, in combination with an advanced high-tech salad bar. Greenfood's foodtech pioneer Picadeli has developed a fast-food concept aimed at grocery retail and convenience stores that is completely in line with today’s strong health and sustainability trends. A salad bar that makes it easy for consumers to eat healthy by mixing their own salads from a large selection of different products, whereas much as 70 percent consists of vegan alternatives. In just a few minutes, a healthy and affordable salad is composed.
- We have won the trust of consumers in every country we exported the concept to. Today, our digitized salad bars are in some 2,000 places, and we sell an average of one salad every second, David von Laskowski, President and CEO of Greenfood Group and Picadeli, said.
Picadeli winner at Europe’s largest foodtech event Foodtech world summit
Food4Future’s Foodtech world summit is Europe’s largest industry event focusing on innovation and technology in the food and beverage industry. Every year, the most innovative companies are selected that have used groundbreaking technology to create change in the food sector. Over 250 exhibiting companies are participating at the event, which aims to accelerate the transformation of the food industry and make it healthier, smarter and more sustainable.
Picadeli is now awarded in the “Healthy food” category for how the company has used advanced technology, such as data cloud connectivity and AI, to create a salad bar that minimizes the work effort for the stores, and at the same time makes it easier for consumers to choose a healthy meal.
- This prize makes us really proud. Improved eating habits can have a great effect both for the individual and for public health. The win proves that the food industry appreciates our work to democratize healthy food, in the same way that Picadelli’s international success proves that consumers around the world love our concept, David von Laskowski, President and CEO of Greenfood Group and Picadeli, said.
Picadeli awarded multiple times for its healthy fast food concept
This is not the first time Picadeli has been praised for the rapid expansion of healthy fast food. The company has been awarded the Swedish Chamber of Commerce in France’s annual company prize “Prix d’Excellence”, won “Product of the Year” in France twice, and been named “Supplier of the Year” at the Swedish Grocery Retail Gala.
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We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
