Press release -
Picadeli and Stora Enso won a Pentaward for their work in sustainable design
Picadeli’s new plastic-free lid in molded fiber has been awarded by Pentawards, a leading international competition in packaging design. Picadeli won in the sustainable design category for their plastic and PFAS-free product, which is also renewable, recyclable, biodegradable, and reduces plastic waste by approximately 120 tons per year. The lid was developed in collaboration with Stora Enso.
The winners of the prestigious design competition Pentawards have been determined. Picadeli and Stora Enso were awarded a bronze statuette for their new salad lid in the sustainable design category.
The new lids were developed through a collaboration between Picadeli’s marketing department and Stora Enso’s packaging designers. Picadeli created the graphic design of the lid, and Stora Enso was responsible for the structural design.
The lids are made from Stora Enso’s PureFiber, a material that is made from wood-based molded fiber and has up to 75 percent lower carbon footprint compared to alternative materials such as plastic or bagasse. They are also recyclable and biodegradable.
As a first goal, the plan is for Picadeli to replace 10 million plastic lids annually with PureFiber lids, reducing plastic waste by approximately 120 tons annually.
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We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
