Press release -
New urban farm will grow cucumbers using AI-technology
Fresh, sustainable cucumbers all year round. These will be produced at Greenfood’s and foodtech start-up Agtira's new urban farming facility, operating in partnership with ICA Maxi Haninge, Sweden's largest ICA store. The new vertical cultivation method for vegetables is the first step in a joint effort towards more resource-efficient and sustainable food production. In total, at least ten cultivation facilities are to be established in strategic locations around Sweden.
Greenfood and Agtira had previously signed a framework agreement to establish urban cultivation facilities that will satisfy Swedes' increasing interest in locally produced and sustainable food. Now it is clear where the first city farm will be established - alongside ICA Maxi Haninge.
The first urban farm will produce enough cucumbers to satisfy ICA Maxi Haninge's entire needs, which would be about a third of the facility's capacity. Other cucumbers grown there will be sold via Greenfood's own distribution network, an agreement worth SEK 80 million over a ten-year period. The facility's total turnover is estimated at SEK 120 million.
“Through vertical farming and modern technology, we will, together, produce healthier and more sustainable food. Our first plant will give consumers increased access to freshly harvested, crunchy, good cucumbers that have been produced in a sustainable way without pesticides and with minimal water consumption,” says Magnus Nilsson, Managing Director of Ewerman, part of the food group Greenfood.
The advantages of Agtira's vertical cultivations are many; everything takes place on small urban areas that do not take up valuable agricultural land; transportation is minimized; water consumption is reduced by 95 percent; no pesticides are used, and there are no emissions into the environment.
"Waste is also greatly reduced, as the freshly harvested vegetables reach consumers immediately after being picked. A cucumber can, for example, be available for sale in grocery stores immediately after it has been harvested from the cucumber plant. It gives an unbeatably fresh product that tastes amazing, says Ted Stenshed, CEO of Greenfood Fresh Produce.
“Smart farming systems will play a central role in Sweden's future development of sustainably produced food, which is why it feels wonderful to present the very first city farm within the framework of our agreement with Greenfood,” Christer Edblad, Agtira’s former managing director, said.
For more information or interview
Lisa Isakson, Sustainability Manager Greenfood
Lisa.isakson@greenfood.se
+46 70-241 14 00
Topics
We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
