Greenfood's CEO, David von Laskowski, is a finalist in the Large Company's CEO of the Year Award, 2021.

Press release -

Greenfood's CEO, David von Laskowski, is a finalist in the Large Company's CEO of the Year Award, 2021.

The winner of the CEO of the Year award will soon be announced, and Greenfood’s David von Laskowski is one of the five finalists in the large company category. He has led Greenfood during an intensive development phase where the company has grown into one of Europe’s largest food groups in healthy and sustainable food.

The CEO of the Year award aims to draw attention to and influence the development towards more value-driven leadership and long-term sustainable business life. With David von Laskowski as President and CEO, Greenfood has grown from being a Nordic company to one of Europe’s largest food groups in healthy and sustainable convenience food.

The Group has achieved great success with, e.g., the food tech company Picadeli, which is now in over 2,000 locations around Europe today. Recently, the company also crossed the Atlantic and was launched on the American market.

“I am incredibly proud to be nominated. But perhaps even more so for the leadership work we jointly conduct in Greenfood. It is the basis for our rapid international expansion, our journey of digitalisation, and for our successful culture,” David von Laskowski, President and CEO of Greenfood Group and Picadeli, said.

David has been working hard to build a culture that is based on trust, transparency, and clarity. Hence clear, continuous and empathic communication ensures that everyone understands their role, their mission and the Group’s direction.

“People who feel secure in their role find it easier to make informed and educated decisions. I am furthermore convinced that a more empathic and human way of communicating will support all individuals on their journey to become the best version of themselves,” David said.

About the CEO of the Year 2021
The CEO of the Year award is presented each year by the leadership site, Motivation.se. under the criteria of leadership, sustainability, and profitability. The award was established in 2012 and is presented in four categories - small, medium, and large companies, as well as Young CEO of the Year. The winners will be announced at Fotografiska Museum in Stockholm on November 11th, 2021.

Topics

We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce. Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se

Contacts

Magnus Holtinger Wallin

Press contact Head of Communications +46 72 0780 214

Greenfood – Making healthy yummy

Passion is what's made us one of the Nordic's leading groups in healthy food. We work the entire chain - from growing, processing and delivery to the moment consumers put forks in their mouths.

Greenfood

Knut Påls väg 9
256 69 Helsingborg
Sweden

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