Press release -
Greenfood is reducing plastic by 217 tonnes per year
In recent years, Greenfood has taken several important steps forward in the work of shifting to more sustainable packaging solutions. Mainly to minimize environmental impact but also to improve the products' functionality. Thanks to new packaging measures, Greenfood's plastic consumption is reduced by 217 tonnes/year.
Today, Greenfood is well on the way towards a more sustainable use of plastic. The aim is to reduce the use by 50% by 2025, and make all packaging 100% recyclable (today we are at 99%). Further, all necessary plastic must be made from 80% renewable or recycled material within 3 years.
As we all know, action speaks more than words. Therefore Greenfood has joined forces with some of the most innovative packaging suppliers to develop a more future-proof packaging solution, minimizing environmental impact as well as food waste.
The right plastic to make it fantastic
In fact, plastic is not necessarily a bad choice of packaging material. It has several good qualities, such as protecting the product and increasing its durability. Two important ingredients to reduce food waste. But plastic should only be used where it really serves its purpose.
– Plastic packaging is often criticized for being an environmental villain, but at the same time they are an important part of our product. This is why we really need to be smart and constantly balance pros and cons, says Lisa Isaksson, Head of Communication & Sustainability, Greenfood.
Thanks to the new packaging actions, the use of plastic has been reduced by 210 metric tons yearly.
Numbers to be proud of:
- 10 million Picadeli salad bowl lids are upgraded from plastic to paper
- 4 million plastic lids have been removed from our ready-made salads
- 1 million plastic salad bowls have been replaced by paper bowls
- 1 million baguettes and wraps now have a more environmentally friendly cellulose wrapping
- 1 million triangular sandwiches have reduced plastic use by 93% by only having a small plastic window, rather than being all plastic
Contact
Want to have a fantastic plastic (or non-plastic) chat?
Feel free to contact Lisa Isakson, Head of Communication & Sustainability, Greenfood.
lisa.isakson@greenfood.se
Topics
We just love healthy food. Making it tastier. Simpler. Better. And more accessible. Passion is what has made Greenfood one of northern Europe’s leading groups in healthy food, and we have a history that stretches back some 50 years. Greenfood had sales of SEK 5.3 billion in 2019 and has approximately 1,500 employees. The business is broad and with our three business areas we are involved in the entire food chain – from growing, processing and delivery to the moment when consumers put forks in their mouths. Greenfood’s business areas are: Picadeli, Food Solutions and Fresh Produce.
Brands within the Group include: Picadeli – the leading European take-away chain that focuses on healthy fast food; Greendeli – a Scandinavian leader in healthy and tasty food-to-go products; Daily Greens – a challenger supplying fruit and vegetables direct from the farms, and SallaCarte – the time saver that allows chefs to spend more time on being creative in the kitchen by offering a wide range of freshly prepared fruit and vegetables. Find out more at www.greenfood.se
