TCS wins “Best Performing Consultancy Brand” award in Europe

·  “Leadership” category award for exceptional growth in the company’s brand value and strength

·  TCS outruns 5 of the world’s top IT service brands to win the award

·  First emerging markets headquartered firm to win this prestigious award, ahead of 5 final nominees from the Consulting and Technology Industry

Mumbai | London, March 14, 2013: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, announced that it has been named the “Best Performing Consultancy Brand” at the MPF Awards for Management Excellence, which are held in association with Harvard Business Review.

Organized since 2002 in London, the MPF Awards (formerly called the European Leadership Awards), recognize the best managed professional firms in the world. The judges – a panel of 45 leading international management consultants and experts based in the UK, Europe, North America and Australia – look for commercial success and leadership, innovation, continuous performance improvement, and teamwork in the management team. 

Recently, TCS announced an over US$ 1bn increase in brand value as measured by Brand Finance, the world-leading brand valuation firm. Brand Finance’s assessment also confirm that TCS has improved its brand strength and now belongs to its industry’s top club of three AA+ rated IT Services Brands. The TCS brand value stands at US$ 5,247 million in 2013, up from US$ 4,068 million in 2012, consolidating the company’s position as “Big Four” IT Services brand.

Richard Chaplin, Founder & CEO at MPF said: “TCS’ impressive increase in both brand strength and brand value was a key factor in winning this intensely competitive category. The shortlist included other Big Four IT services firms such as Accenture and IBM and last year’s winner McKinsey & Co. This well deserved award for TCS marks the first time in 11 years that an emerging markets headquartered firm has been recognized as a top performer in any of our award categories.”

Abhinav Kumar, European head of communications and marketing at TCS said: “This leadership award is extremely special for us since it represents recognition by our peer group of management consultants. We are committed to building a strong brand in the UK and European markets as a part of our core growth strategy. This recognition is a testimony to the rapid evolution of our brand, highlighting the strong market presence and reputation we have built with our clients, who have continued to reward us with industry leading growth and high satisfaction ratings – ultimately reflecting in over US$ 1 billion added to our brand value globally this year.

Amit Bajaj, head of Nordic and Baltic region at TCS said: ”TCS rapid brand value growth in Europe and the Nordic region is a work result of our valuable IT consultants who are driven by innovative thinking and always strive for excellence. Our global and local teams are focused on delivering the highest value to our customers and thereby enable TCS creating long-term partnerships in the region”.

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