LG esittelee ylivertaisen television - 55-tuumainen OLED on täällä

Monaco, 23. toukokuuta 2012 – LG Electronics (LG) esitteli maailman suurimman ja kevyimmän 55-tuumaisen OLED-television eilen Monacon Salle des Etoillesissa. Näin käynnistyi murros, jollainen on viimeksi nähty, kun väritelevisio keksittiin. LG OLED-televisioiden myötä kuvanlaatu ei enää ole kompromissi ja muotoilu on hiottu huippuunsa.

LG esitteli kuluttajille suunnatun OLED-television ensin 400 jälleenmyyjälle, medialle ja muille sidosryhmille. Euroopan markkinoille televisiomallit saadaan vuoden 2012 toisen puoliskon aikana.

”Televisioiden historiassa on ollut vain muutama yhtä merkittävä innovaatio kuin tämä nyt lanseerattu OLED-televisiomallisto, sanoo Havis Kwon LG Home Entertainment -liiketoimintayksikön toimitusjohtaja.

”Kutsumme uutuutta nimellä The Ultimate Display, sillä LG OLED -televisio todella ylittää kaikki odotukset kuvanlaadussa ja muotoilussa. Pyrimme siihen, että vielä tänä vuonna OLEDista tulee synonyymi LG:lle.”

Korkearesoluutioisia kuvia
Korkearesoluutioisia kuvia LG OLED -televisiosta ladattavissa LG:n kuvapankista. Kirjoita ”OLED-TV” oikeanpuoleiseen hakuruutuun. Kuvapankkiin saadaan kuvia myös Monacon lanseeraustilaisuudesta.

Lisätietoja alla, englanninkielisessä lehdistötiedotteessa:

LG USHERS IN A NEW ERA OF VIEWING PLEASURE WITH “ULTIMATE DISPLAY” OLED TV

Based on WRGB Technology, World’s Largest and Slimmest OLED TV Demonstrates LG’s TV Leadership by Delivering Unrivalled Picture Quality with Gorgeous Design

MONACO, May 23, 2012 – LG Electronics (LG) ushered in a new era of television with the unveiling of the world’s largest and slimmest 55-inch OLED TV on European soil at Monaco’s renowned Salle des Etoiles. In front of an audience of 400 dealers, journalists and special guest F1 champion Sebastian Vettel, LG officials vowed to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European consumers in the second half of the year.

“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company.
“We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”

The OLED TV’s WRGB technology is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4 Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.

And unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm and weighed only 10kg. Thus the Paper Slim design philosophy was born. What’s more, LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.

“With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region.” said Stanley Cho, head of LG’s Europe Operations. “Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”

Along with OLED TV, LG introduced the company’s latest premium TV line-up for the European market. Ranging from CINEMA 3D Smart TVs with CINEMA SCREEN Design to Ultra Definition (UD) 3D TVs, this year’s TV line-up is LG’s most aggressive in terms of technology and design, reinforcing LG’s premium image.