Bayern Munich names Goodyear a platinum partner
Munich / Hanau, Germany, 25 November 2015 – Goodyear, the international manufacturer of premium high performance tires, and FC Bayern Munich, the most successful team in Germany’s Bundesliga, will enter into a platinum sponsoring partnership starting January 1, 2016. The multi-year agreement, includes perimeter advertising at all Bundesliga home games and a range of other advertising rights.