Massive growth in the US sends Danish app into global Top-5

In just a few months, Danish GoWish has gained 887.000 users in the US and is currently switching between No. 1 and 3 on the list of most downloaded free lifestyle apps.

The Danish digital platform GoWish, where you create and share wishes with family and friends, started an international expansion strategy earlier this year. The concept has been rolled out worldwide and is being well-received in countries such as the USA, Germany, Great Britain, Sweden and Norway.

A few months after the launch, GoWish has now secured a third place on Apple's Top Free Apps in the Lifestyle category in the US and was earlier this week on the 9th spot on the US App Store’s Top Free Apps chart. The app ranks above major giants such as Tinder, Google Home and Amazon Alexa.

Looking at the numbers this is not unexpected, as GoWish has gained 1.850.000 users outside of Denmark, and in the US 887.000 users now use the service. In the first three weeks of November, GoWish gained more than 400,000 new users in the US. In total, US users have created 26.398,434 wishes to the system, where partner brands such as H&M, IKEA, adidas, Nike and Sephora are found.

It’s obviously a huge achievement for a Danish app to be at the very top of the list of most downloaded apps in the US. The overwhelming number of users and wishes created in our system has surpassed our expectations, and the warm embrace from the US is especially encouraging, says Casper Ravn-Sørensen, CEO at GoWish.

New features as growth engine

GoWish goes under the name Ønskeskyen in Denmark, where the app has its origin. It was launched internationally in April 2023 and is now available for users worldwide. The app has more than 4.4 million users.

The goal for GoWish is to have 35-40 million users within three years.

This month we launched our new Gift Generator in the US, where users can find inspiration for their own wishes. The concept, which is unique worldwide, has already become a tremendous success in Denmark. The feature will undoubtedly serve as an engine to meet the ambitious growth goals we have set, says CEO Casper Ravn-Sørensen.

Most downloaded apps in the Lifestyle Category:

1. Drawnames

2. Pinterest

3. GoWish

4. Amazon Alexa

5. Ring, Always Home

6. Lemon8

7. Google Home

8. Tinder

9. Smart Things

10. Hinge Dating