GoWish is gaining popularity in The States: “It’s more than just a wish list app. We hope for it to foster a more conscious gift culture”

With over a million of new users in The States within a few months, the Danish app GoWish has gained popularity not only for its practicality but for its ability to minimize unwanted gifts tucked away in a corner.

According to a survey by finder.com and Pureprofile, 52% of Americans admit to opening at least one unwanted holiday gift each year. And with the average adult saying that they received unwanted gifts worth roughly $60 that means approximately $8.3 billions were spent on unwanted gifts last year, according to the study.

Within a few months, the Danish app GoWish has proven its worth in the USA. Over a million users have downloaded the app, placing GoWish in the top 10 of the App Store's most downloaded lifestyle apps.

In addition to GoWish being a platform to create wish lists, the hope for it is also to contribute to decrease unnecessary consumption. With GoWish, you can reserve gifts and see what others have reserved, ensuring that the gift receiver won’t get the same present multiple times.

With the core feature on GoWish to be able to reserve wishes, the app hopes to help reduce the amounts of unwanted gift, says Casper Ravn-Sørensen, CEO of GoWish:

“We see GoWish as more than just a wish list app. Besides providing a user-friendly and practical tool, we also hope for GoWish to foster a more conscious gift culture and help people to appreciate gifts and not forgetting them in a corner. Basically, making gift-giving more meaningful in all ways,” says Casper Ravn-Sørensen.

New feature to choose the right gifts

Recently, GoWish added a brand-new feature to the app, making it possible for users to use a Gift Generator when in doubt of what to wish for or buy for their loved ones. Based on demographic parameters and most popular wishes on GoWish, users can use the Gift Generator to get inspiration on what would be suitable as wishes and gifts within their age and gender.

“We are constantly working to enhance our app, ensuring that users have the best experience in using it, optimizing its functionalities, and providing the best opportunities for receiving gifts that will be kept and cherished for many years to come,” says Casper Ravn-Sørensen, CEO of GoWish.