Press release -
The Bombay Store brings Elephant Parade to India
In a first ever alliance, The Bombay
Store has tied up with Elephant Parade®, an international social enterprise
with a unique combination of art, business and conservation. The Bombay Store
has become the first Indian retail brand to be associated with Elephant Parade.
Elephant Parade conducts the world’s largest open-air art exhibition of
decorated elephant statues that seeks to attract public awareness and support
for Asian elephant conservation. Created by local and international artists,
each elephant is a unique piece of art. 20% of Elephant Parade profits are
donated to The Asian Elephant Foundation. The Asian Elephant Foundation then
distributes monies raised to various projects and organizations in the 13 Asian
range countries.
Effectively pertaining to its Corporate
Social Responsibility, The Bombay Store has tied up with ‘Elephant Parade’ as
their exclusive retail partner in India. Elephant
Parade has already spread its wings to more than 10 countries with each
open-air art exhibition gathering a lot of supporters.
The Founder of the Elephant Parade, Mike Spits quotes, “We are glad to be associated with a prestigious brand like The Bombay Store. I am sure we would be able to convert this initiative into a global movement in India too. Our open-air art exhibitions create millions of smiles and raise awareness of the need for elephant conservation. We are happy to be present in India through our merchandise at The Bombay Store. We are confident that we will create a lot of supporters for Asian Elephants in India.”
On this exclusive tie-up, Asim Dalal, MD, The Bombay Store commented, “To be associated with Elephant Parade and their mission is an honor for us. It is our pleasure to associate ourselves with a global cause like Elephant Conservation. The unison seems apt as The Bombay Store’s logo too has an elephant. I will appeal to everybody to be part of this cause by buying the merchandise available at all the Mumbai outlets of The Bombay Store.”
The unique feature of this merchandise is the painting done on each elephant. The elephant with the name “Ganesh” is painted like our favorite God Ganesha. Elephant named as “Miss India” depicts the beauty of Indian women painted on an elephant. The price range of these hand painted elephant starts from Rs.4000. Elephant Parade merchandise also includes – hand painted elephants in different sizes, trays, mugs, key rings, cotton bags etc. Big sized decorated elephants are also available for the other corporate firms to buy and support the initiative.
The complete Elephant Parade merchandise will be available at The Bombay Store outlets in Mumbai: PM Road, Fort, High Street Phoenix, Inorbit Mall – Malad and Inorbit Mall – Vashi.
The Bombay Store will also be conducting a “Paint your own Elephant” competition, where the winning entries will be sent to Elephant Parade. Anybody and everybody can participate by painting these elephants and submitting the entries online through our website. The painting competition will also be held at Inorbit Mall, Malad on 20th Oct, 2013, from 5 pm to 7 pm. For more details about all the activities related to Elephant Parade, please visit www.thebombaystore.com.
Topics
- Social issues
Categories
- elephant parade
- mike spits
- the asian elephant foundation
- the bombay store
Elephant Parade is the world’s largest open air art exhibition of
decorated elephant statues that seeks to attract public awareness and support
for Asian elephant conservation. Created by local and international artists,
each elephant is a unique piece of art. Parades have been run in the following cities:
Rotterdam 2007
Antwerp 2008
Amsterdam
2009
Emmen
Zoo 2010
London
2010
Bergen
2010
Heerlen
2011
Copenhagen
2011
Milan
2011
Singapore
2011
Hasselt
2012
Trier-Luxembourg 2013
Dana Point, California 2013
The UK national tour 2013-14 - part one: - London 2013 - Watford 2013 - Manchester 2013 - Gateshead 2013 - Newcastle 2013 - Cardiff 2013
Elephant Parade