Elephant Parade UK tour launches on Monday

After the successful preview day in London King's Cross last Tuesday, the full Elephant Parade tour herd is gathering this weekend to launch at intu Watford on Monday morning: a 375-day UK tour, visiting 14 locations and reaching 30 million people. 

Over the last six months, artists around the UK have been decorating elephant statues for the Elephant Parade National Tour (www.intuelephantparade.co.uk) which will be presented in intu’s top shopping centres around the UK from 22 July.

Elephant Parade (www.elephantparade.com) is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Elephant Parade has visited many cities around the world since 2007. For its first ever national tour it has partnered with intu and money raised from the elephants will donated by intu to international conservation charity The Asian Elephant Foundation.

Celebrities are also preparing designs for the tour and thousands of school children around the UK are submitting design ideas, with competition winners gaining commissions to create works to join the tour heard. The tour aims to raise lasting awareness of the conservation issues facing the Asian elephant through art.

For tour information visit the tour website - www.intuelephantparade.com