Dustin to launch new basic private label

Dustin is now launching its new basic private label, Acutek. The range has been developed to meet increasing demand for simpler products at lower prices and comprises headsets and headphones featuring a simplified design and sustainable function.

The Acutek range will initially include headsets and headphones but will be expanded moving forward. Both the design and packaging are simplified to enable a high level of sustainability and performance at a competitive price.

“With Acutek, we are addressing the growing demand from the public sector and large companies for bigger volumes, simpler products and low prices. To be able to do this, we have stripped down each product so that they fulfil their basic function without compromising on our demands on quality or sustainability,” says Robert Pap, Vice President Private Label, Dustin.

By ordering larger volumes of stripped-down products with fewer components and features, and by implementing a smarter manufacturing and packaging process, Dustin can maintain low prices for the products. A more efficient choice of packaging enables more products per container, while environmental elements, such as less packaging material made from only paper and the use of monochrome printing, require less resources and make recycling easy.

“I am incredibly proud that we have created these products, which are entirely in line with our sustainability strategy while meeting customer needs and price expectations in a manner that sets us apart from our competitors,” concludes Robert Pap.

The Acutek range is sold in all of Dustin’s markets.

Dustin’s other private labels include Voxicon, Prokord, Cirafon, Gilford and Tranzip. Similar to Dustin’s other private labels, Acutek is manufactured in the company’s own factories. Dustin conducts routine quality audits that ensure a transparent process involving ongoing dialogue and visits to the factories to ensure continuous improvements.

For further information, please contact:
Karin Tränk, Press & PR Manager, karin.trank@dustin.se, +46 73 850 54 85