Shape Becomes the Most Nominated Product-Focused Agency with 11 Nominations at this Year’s Danish Digital Awards

App-focused digital product agency, Shape, has been nominated for an impressive 11 awards at this year's Danish Digital Awards more than doubling their nominations from last year, making them the most nominated product-focused agency in a competitive field of over 400 submissions. These nominations span across seven categories, underscoring the diverse expertise and creative prowess of the agency.

Shape’s Managing Director, Kristian Duvald Friis, stated, “I am immensely proud and delighted with our team's continuous remarkable achievements – this year securing 11 shortlists at the Danish Digital Awards. We’re thrilled to have secured shortlistings across such a diverse range of business critical categories. I though find it particularly remarkable that we have captured half of the shortlistings in the mobile experience category.

This milestone is not just a testament to the relentless dedication and innovative spirit of the Shape team, but also reflects the strong collaboration and trust we share with our valued clients, as we together collaborate to realise their business potential digitally by creating meaningful, value-adding and intuitive end-user engagements.”

The nominations include:

• Norlys for Best in UI Design, Best Use of AI, and Best Mobile Experience
• OK app for Best in Digital Strategy and Best Mobile Experience
• Rema 1000 for Best in Digital Strategy and Best in E-commerce
• OK home for Best Value-adding Feature
• Solar for Best Value-adding Feature and Best in UX Design
• PureGym for Best Mobile Experience

These nominations highlight Shape’s commitment to delivering outstanding digital solutions across multiple platforms. Notably, the agency has shown a strong presence in the Best Mobile Experience category, claiming three of the six nominations.

Shape’s Creative Director, Allan Aurelius, says, “It’s very humbling to be recognised in DDA with 11 shortlists. A new all-time high and within an award show judged by people we consider the finest in our industry, and among fierce competition. We care deeply about our craft and quality in what we build, so to be shortlisted for so many different products, feels like a recognition of our efforts across partners and teams. The kind of apps we build requires stamina and effort year after year. So we cherish this fuel for our motivation and promise to reuse it for the next big thing."

Danish Digital Awards is Denmark’s largest and most prestigious digital awards ceremony, celebrating excellence and innovation in the digital realm. The awards recognise outstanding achievements in various aspects of digital marketing and innovation, including strategy, design, and technology.

Shape's multiple nominations at such a prestigious event reaffirm its position as a leader in the digital industry. The winners will be announced at the grand awards ceremony 13 June 2024 at Tivoli Hotel.