AI-supported shop experience as Didriksons return to Paris for the third consecutive year
Following their French debut in 2021, Didriksons, the Swedish jacket brand, is thrilled to announce its return to Paris for a third consecutive year. Set against the backdrop of the vibrant Le Marais neighborhood, Didriksons is set to host their pop-up store at the iconic Heureux les Curieux. This time around, they also bring an AI-supported shop experience to the customer journey.