Press release -
Didriksons, the Swedish jacket brand, introduces its new business fashion range for spring/summer 2023
This year, Didriksons, the Swedish jacket brand, celebrates 110 years of making jackets that allow people to spend more time outside. Their new spring collection is clearly inspired by nature, with colours such as clay beige, desert pink, and dusty olive.
The major introduction for their spring/summer 2023 collection is their business fashion range, where Alvina, the reinterpreted trench coat, plays the leading role.
– We are proud to present this new range of jackets and coats, and the attention to detail, material, and functionality are applied with the same craftsmanship that was born by the ocean more than a century ago. The outdoor community already knows us for the functionality and comfort our jackets offer, but this season we also want to show how you can look classy and professional on your way to the office in any weather, without having to compromise on the coat’s performance, says Åsa Björk, product manager at Didriksons.
Having been around for 110 years, heritage and timelessness are important for Didriksons. They put emphasis on the longevity of their jackets and coats, both in terms of design to last for years as well as the durability of the products. And they choose recycled material where possible, such as in the Alvina and Blanka coats for example, made of 64% recycled polyester and 36% organic cotton.
Discover the highlights from the new jacket collection in the below information and attached photos.
Available on didriksons.com and in stores from February, 2023.
Alvina Trench Coat, €500
64% Recycled Polyester, 36% Organic Cotton, EU size 34-46
Blanka Trench Coat, €400
64% Recycled Polyester, 36% Organic Cotton, EU size 34-46
Elna Jacket, €140
55% Recycled Polyamide, 45% Polyamide, EU size 32/34–44/46
Elna Parka, €180
55% Recycled Polyamide, 45% Polyamide, EU size 32/34–44/46
Isabella Parka, €180
100% Polyester, EU size 34-48
Mira Coat, €330
72% Organic Cotton, 28% Recycled Polyamide, EU size 34-48
Nadja Parka, €250
100% Polyester, EU size 34-48
Sonja Parka, €300
100% Polyester, EU size 32-46
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Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 25 countries with their own e-commerce in 19 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com
