Press release -
Didriksons presents innovative pilot project for reduced carbon footprint
Didriksons, the Swedish jacket brand, is presenting its pilot project: the CXI jacket. The project aims to showcase the importance of knowledge throughout the entire value chain and finding partners with the same ambitions to reduce environmental impacts. With this project, Didriksons continues to show their dedication to driving innovation and urge to leading the industry towards smarter and more responsible solutions.
Reduced carbon footprint
The CXI jacket is the first jacket ever made with EcoLactam®, a polyamide raw material that has a carbon footprint 70% less than that of regular polyamide.* Over 80% of Didriksons’ carbon footprint comes from raw material extraction and material processing, so the significant reduction in carbon emissions is in line with its dedication to reducing its environmental impact. *For more information visit ecolactam.com
Circularity and resource reduction
To create the garment with a circular mindset, the CXI jacket is made with a mono-material and trim-free design for a simplified future recycling process. Following Didriksons’ philosophy of responsible use of resources, the water-repellency is achieved through an innovative process that repurposes food waste, Bio-Logic® by Rudolf Group.
Enhanced traceability
Through this project, Didriksons has improved and refined its internal process of traceability throughout the value chain. Its long-term goal is to track every tier for every garment, from the raw material to the garment manufacturing. With knowledge and insights from every tier in the value chain, the right partners and processes can be selected, evaluated, and challenged for reduced climate impact throughout the production process.
Value chain for the CXI jacket:
Tier 4 Raw material: Fibrant, Netherlands
Tier 3 Yarn production: RadiciGroup, Italy
Tier 2 Fabric manufacturing: FOV Fabrics, Sweden
Tier 1 Garment manufacturing: Textilfabriken, Sweden
Tier 0 Brand: Didriksons, Sweden
"We want and need complete insights into our partners and their production processes throughout the value chain. This is to gain the essential knowledge necessary to take actions that make the largest positive impact."
Fanny Ekholm, CSR Manager, Didriksons
"As a raw material supplier, it is critical for us to be present across a brand’s value chain, given the added benefit we can provide. Usually, brands collaborate with Tier 1, 2, or Tier 3 partners in innovation projects. However, in this case, we were able to collaborate with Didriksons to develop a product from the ground up. Having a transparent and open dialogue between all partners from Tier 0 to Tier 4 was the foundation for the success of this project."
Giovanni Henssen, Business Development Manager Sustainability, Fibrant EcoLactam®
The CXI jacket will be available for purchase in August 2024.
Related links
Topics
Categories
Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 25 countries with their own e-commerce in 19 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.
didriksons.com