Didriksons Creates Jacket for WaterAid Sweden

To highlight World Water Day on the 22^ndof March, the Swedish jacket brand Didriksons has designed a jacket together with WaterAid Sweden. The jacket is called Whyra and is produced using the water-saving dyeing technique Solution Dye.

Water has always been close to Didriksons’ heart. Since the start of the business in 1913 on the Swedish North Sea coast, the goal has always been to protect people from the elements. Water both inspires and challenges Didriksons. Today, one of their most prioritized goals is to reduce their water consumption and improve the water quality. A natural goal for a company born by the sea.

Together with the organization WaterAid, Didriksons has made the waterproof jacket Whyra in a material dyed with Solution Dye. It is a dyeing technique in which colour pigments are added early in the process, when producing the fibres used for the fabric of the jacket. By using Solution Dye, up to 80% water can be saved compared to if conventional dyeing methods had been used on the same kind of material. For the Whyra jacket, this means that over 50 liters less water per jacket was used, compared to conventional dyeing. To minimize the use of water in their production, Didriksons has used Solution Dye since 2015 when dyeing several of their synthetic materials.

As a partner to WaterAid Sweden, Didriksons donates 10€ for every Whyra jacket sold in the Nordic countries during March. The money will go straight to the organization’s important work to improve the access to clean water, sanitation, and hygiene in the world’s poorest societies.