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Didriksons' Autumn/Winter campaign “Welcome to our hoods” pays tribute to their origin in coastal surroundings and takes place in Lofoten on the Norwegian coast.

Didriksons celebrates 110 years of making jackets in their Autumn/Winter 2023 campaign “Welcome to our hoods”

This autumn marks the 110-year anniversary of the Swedish jacket brand Didriksons, and their AW23 collection is the result of more than a century of making jackets. Continuing to build their coastal heritage, they are still creating jackets to protect people from harsh weather, without losing sight of design, fit, and comfort. The AW23 campaign “Welcome to our hoods” pays tribute to their origin.

Didriksons AW23-kampanj ”Welcome to our hoods” hyllar företagets kustnära ursprung och utspelar sig i Lofoten på den norska kusten.

Didriksons firar 110 år av att skapa jackor med AW23-kampanjen ”Welcome to our hoods”

I höst fyller det svenska jackmärket Didriksons 110 år och deras AW23-kollektion är resultatet av mer ett sekels jacktillverkning. Företaget, som grundades på den svenska västkusten, för traditionen vidare genom att än idag skapa jackor som skyddar människor mot hårt väder. AW23-kampanjen ”Welcome to our hoods” hyllar Didriksons kustnära ursprung och utspelar sig i Lofoten på den norska kusten.

The Swedish Jacket Brand since 1913

Didriksons was founded in 1913 in the Swedish archipelago by Julius and Hanna Didrikson, with the vision to keep fishermen dry and warm. Over a century later, the company is one of Scandinavia’s leading brands for jackets. Didriksons is present in 28 countries with their own e-commerce in 20 markets. The company is owned by Adelis Equity and has its head office in Borås, the Swedish city of textiles.

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Didriksons

Prognosgatan 8
504 64 Borås
Sweden

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